As a company, we work very hard to ensure that our deliverability rates remain high. Still, though, there are certain user behaviors that can trigger emails being sent to the spam folder.
Here's what we recommend:
- Keep your emails short and informal and paste your templates as an email you've written before.
- Make sure you have a fully completed email signature with a physical address.
- Use Google or Outlook to send your emails, or set up an SMTP to deliver messages through your own servers.