Tasks are a powerful tool when sending a campaign to a contact - especially if your Sales process is a multi-channel, multi-touch process.
However you can also make a Task to Inmail a contact on LinkedIn if that is part of your workflow, or finally, you can make a custom task to remind you to invite them to a happy hour, ask about their charity event, or check in after game 5, etc.
**The most important thing about Tasks in Campaigns, you have to complete the task in order to trigger the next step**
Currently, Tasks will always be associated with each individual in the campaign. This does mean that you have to go into each person and close the task in order for their individual campaign to proceed.
You can manage your tasks in the Tasks 'tab' of your Campaign in Campaigns 2.0 - or manage directly from your Command Center in ToutApp.com, or from the Tasks section of the Live Feed. Additionally, you can also manage your tasks from Salesforce if that suits your workflow more efficiently.