We let our users determine what they deem as "success" based on their workflow needs.
Everyone has their own definition of success which is why we leave this option up to our users.
To mark an email as success, you will have to do so by:
(1) heading into the specific email you would like to mark
(2) double click on this email to open up the contact details pane
(3) select the Success button above the email
Why this metric is important:
This metric gets aggregated into the analytics page and also gets tracked in the template analytics for any template you do use.
Using the Success button is a great way to keep tabs on the consistent messaging that is working for you so that you can share this with your team members. When you pull in a template in the compose screen, we will automatically show you a quick view of this success rate for this template.