Golden Pitch Accreditation

Version 9

    The 'Golden Pitch' is the baseline story that every seller should be telling prospects and customers.  This pitch positions Marketo's best-in-class Engagement Platform as the only way marketing leaders can boost revenue and win customer hearts and minds at scale.


    You are required to leverage the information below to deliver a white board presentation on the the golden pitch. Steve Lucas has driven this initiative across Marketo; even to the executive staff. In order to ensure consistent delivery, the pitch will be scored - and you must achieve an 80% or better passing rate.


    Please follow the directions below.


    Step 1: Review the following collateral to help prepare for creating your own Golden Pitch video.


    Golden Pitch - Chalk Talk

    Golden Pitch Script & Speaker Notes - the talk track and speaker notes

    Golden Pitch Video - Watch Matt Zilli presenting live at RKOM2017 (presentation deck as PDF)  (presentation deck visuals as PPT)
    Platform Slide - Want to position the Marketo platform with a slide? Steve's platform overview slide is approved for external use. (Platform Visual in Slide Format)
    Score Card - see how you will be rated on your presentation video


    Step 2: Record a live whiteboard session of you presenting your own Golden Pitch (use a computer/iPad/smartphone to record yourself). Check out these examples for an idea of what we are expecting you to deliver.



    Step 3: Upload your completed video to this group.


    A. To upload a video, click the "pencil" icon in the top-right menu bar, and choose create > video. (see image #1)

    B. Select your video, TITLE it with your name, company and "golden pitch".  example:  JohnDoe-ACMECorp-GoldenPitch

    C. Be sure the "in a place" location is Golden Pitch Accreditation. (see image #2)

    D. Click Publish.  Your video will be be saved in the group and be reviewed by a Marketo Partner Enablement Team Member.




    Step 4: Once successfully uploaded, your presentation will be reviewed by a Marketo Partner Enablement Team Member for accreditation. You will receive an email communication on the results.


    Good Luck!