Differences Between Trigger and Batch Campaigns

Version 4

    Issue Description
    Discusses the differences between batch and trigger campaigns

     

    Issue Resolution

     

    The Differences Between Trigger and Batch Campaigns

     

    Trigger campaigns:

    • Wait to respond to actions that leads will take in the future
    • Are always running in the background unless they are deactivated
    • Process leads one by one
    • Run in a separate processing queue from batch campaigns
    • Are best used for situations where you want to respond immediately to a lead's behavior

     

    Batch campaigns:

    • Run on groups of leads based on current data values or past activity
    • Only run when scheduled
    • Run in a separate processing queue from trigger campaigns
    • Are best used for any campaign that does not require immediate response to a lead's behavior

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