How to Break up Email Sends Over Time

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Issue

You want to send out an email to a group of people and break it up so that it sends in smaller batches over time.

Solution

To break up an email send over time, you can use a Smart Campaign with Choices and Wait steps in the flow.  Example provided below.

1. Choose the criteria you want to use to break up the send.  In the example, we use the first letter of the last name.
2. Use a Send Email flow step with a Choice defining your first group (Last Name starts with A-F) and select the email you want to send.
3. For the rest of the leads, use a Default choice of "Do nothing."
4. Add a Wait step.
5. Repeat 1-3 for the each group, separating them with Wait steps.