Syncing Between CRM and Marketo Outside of the Sync Cycle

A document by on behalf of Miles Ybaben on Jul 14, 2017Last modified by Vishal Sharma on Jun 26, 2018
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Issue Description
You have made an update in the CRM that you use, and you find that it takes longer than you wish it to.


Issue Resolution
Some delay in the sync is expected. It all depends on the current sync status, as well as how much data is being synced.


One possible workaround  would be to use API calls to push data into Marketo immediately. To make API calls into Marketo, you'll need to do the following

  1. Create an API Only User Role - Marketo Docs - Product Docs
  2. Create an API Only User - Marketo Docs - Product Docs
  3. Create a Custom Service for Use with ReST API - Marketo Docs - Product Docs


From there, you will be able to create API calls from your CRM and access API endpoints with this user to make updates in Marketo.  This method can also be used to sync data between Marketo and unsupported or custom CRMs. 

Note: You will need to work with a developer to create the API calls.  Marketo Support are not trained as developers, so if you need assistance creating your API calls, you will need to work with Marketo Professional Services instead.

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