Person/Lead Source is empty

A document by 1507095077414__vishals@grazitti.com on behalf of 62747f8017dc56ee3a3eced1764a348999950751 on Jul 13, 2017Last modified by Vishal Sharma on Jun 26, 2018
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Issue Description
Person/Lead Source is empty. Why isn't it populating?

 

Issue Resolution
Marketo does not automatically assign Person Source. We do populate Original Source Type.

 

Assigning credit for a Lead can only be determined by someone with intimate knowledge of a company's marketing strategies.  If someone fills out a form, Marketo doesn't know if they were brought to that form by an email blast, TV commercial, talked to a salesperson, or any number of other reasons. If they came in through a List Import, they could have attended a Tradeshow and signed up there, they could have been exported by a CRM and are being imported, or any number of other ways.  There are many discussions on best practices for handling Lead Source attribution in the Community.  If you need assistance setting up Smart Campaign to update the Lead Source based on your specific business criteria, please contact Marketo Support.


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