Lead Failed to Sync to Salesforce with a Field Validation Error

Version 3

    Issue Description
    A record in Marketo failed to sync to Salesforce due to a Field Validation error.

     

    Issue Resolution
    The lead was unable to sync to Salesforce because the value for a specific required field was missing or did not match the rules Salesforce had for the data in the field.  For example, the field in Salesforce could be a picklist and the value Marketo is trying to pass in the field is not in the picklist.  Salesforce always requires a Last Name and a Company Name value for all records, so if your lead is missing data in these fields, the sync will fail.

     

    To resolve this, check Salesforce to see what the acceptable values are for the field specified in the error, and make sure the Marketo record has the necessary information.  If you need further assistance with this, we recommend working with your SFDC Admin to determine why Salesforce is rejecting the record.

     

    Who This Solution Applies To

    Customers integrated with Salesforce