Unsubscribe clicks showing in Email Click Link Reporting

Version 2

    Issue Description
    You have sent out an email, and the Link Performance and Email Performance reports are showing clicks on the unsubscribe link.

     

    Issue Resolution
    Typically Marketo automatically omits clicks on unsubscribes, but that only happens in certain situations.

     

    If the email has a link to the unsubscribe page hard-coded in the email (or template) HTML, Marketo will see it as a simple link, like any other link, and will include it in reporting as a Click Link activity. 

     

    Marketo will only automatically omit clicks on unsubscribe links when either the {{System.Unsubscribe Link}} or the default email footer is used in an email.  These links will will show up as Unsubscribes instead of link clicks.