Marketo Field Limits by Field Type

Version 1

    Issue Description
    Several types of fields in Marketo have requirements for the type of data that can be stored, as well as the limit to how much data can be contained in that field type. The Custom Field Type Glossary can tell you what fields are available, and this article will show you details on the type and maximum limits for those fields.

     

    Field Types & Limits

    Boolean

    Can only be set to “true” or “false” (stored in the database as 1 or 0).

     

    Currency

    Maximum value of 9223370000000000000.  Will be displayed with the currency set in your instance under Admin -> Location.

     

    Date

    Must be formatted “MM/DD/YYYY”.

     

    Datetime

    Must be formatted “MM/DD/YYYY HH:MM:SS”.

     

    Email

    Must be a properly formatted email (user@example.com).

     

    Float

    Can include decimals up to the hundredths place.  The value will round to the nearest hundredth (eg. 99.999 rounds to 100, 99.985 rounds to 99.99).  Maximum value of 10000000000.

     

    Formula

    See this guide: Create and Use a Concatenated String (Formula) Field

     

    Integer

    Values are limited to between -9223372036854775808 and 9223372036854775807.

     

    Percent

    Must be a full number without decimals.  Maximum value of 9223370000000000000.

     

    Phone

    Can have letters, numbers, or characters.  Maximum of 2,000 characters.

     

    Score

    Maximum score of 9223372036854775807.  If the score is increased higher than that, the score will reset to -9223372036854775808.

     

    String

    Can contain letters, numbers and special characters.  Limit of 255 total characters

     

    Text Area

    Can contain letters, numbers and special characters.   Limit of 65,535 total characters

     

    URL

    "http://"  will automatically be appended to the value if the value doesn't have that prefix or "https://" already.  Does not have to be formatted any further (Generic top-level domain not required).