Today we announced Marketo® Accelerate, the industry's first marketing technology (MarTech) accelerator, which provides emerging companies with a tailored program to grow their business with Marketo. The program, which is part of the company's robust LaunchPoint partner ecosystem, is designed to bring together innovative applications that, when combined with Marketo's open and scalable Engagement Platform, will enable enterprises to listen, learn, and engage with their buyers in personalized and authentic ways.
"LaunchPoint continues to be the largest and most diverse MarTech and AdTech ecosystem in the industry," said Robin Ritenour, senior vice president, business development, Marketo. "The Marketo Accelerate program is focused on empowering LaunchPoint MarTech and AdTech companies to differentiate and create value for themselves to customers, prospects, and digital service partners in this ever-expanding landscape."
Select best-of-breed MarTech companies who meet a set of criteria may apply to become part of Marketo Accelerate. Unlike other partner programs, Marketo Accelerate offers a defined growth path for success designed uniquely for them and with full support from Marketo. This includes an incentive plan encouraging Marketo's sales team to introduce Marketo Accelerate partner solutions where they could add value.
Additional features and benefits of Marketo Accelerate include:
- Full access to the functionality of the Marketo Engagement Platform so that partners can deliver integrated and authentic brand experiences to customers and prospects across all channels and touchpoints
- Developer support to build and connect APIs (includes a full developer sandbox with exclusive features)
- Co-marketing activities such as content, joint events, and webinars to expand marketing reach and awareness
- Sales enablement activities such as demo days, boot camps, and training to facilitate direct interaction between Marketo and partner reps
"Our customers consistently cite our open platform as the primary reason they select Marketo over the competition, which is a significant advantage for us," said Steve Lucas, chief executive officer, Marketo. "Marketo Accelerate is a unique and differentiated program that further validates our commitment to being a partner-focused company and to helping partners grow their business with us."
"Partners are a big differentiator for Marketo in the marketplace and a critical reason we selected them as a marketing technology partner," said Brian Vass, vice president, sales and marketing technology, Paycor. "We use SnapApp, Uberflip, and other Marketo partners and were quickly able to integrate them into the Marketo Engagement Platform without creating a big IT project. Marketo and its partner ecosystem help us deliver relevant and personalized experiences for our buyers that drive value for our business."
Marketo is committed to offering its customers the ability to choose the best technologies for their needs while delivering a platform that reduces complexity and integrates with hundreds of third-party applications. Marketo Accelerate reinforces the company's commitment to partners by providing them with the technologies and support they need to win in today's digitally connected world.
To learn more about Marketo Accelerate, please click here.