The powerful messages in your marketing emails can only engage your target audience if they make it into the inbox. In Optimizing Email Deliverability, you’ll learn how to measure and monitor deliverability, configure key technical settings to authenticate your emails and setup your Marketo instance to ensure people receive only the communications that they want. You’ll also learn content design strategies that will increase the likelihood that your audience receives your message as well as opt-in best practices.
Hands-on exercises and demonstrations help you gain in-class practice creating email content that is optimized for deliverability. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.
Ways to attend
Suggested follow-on courses
Marketers with experience in Marketo who want to increase the performance of their email initiatives