Every business seeks to stand out from their competition, and event and webinar marketing can help you do just that. In this class, you’ll learn how to create and track events and webinars in Marketo, as well as how to use some of the special features available specifically for event programs. You will also learn how to set up and execute both online and offline events using a Marketo event program, how to use LaunchPoint applications to sync webinars directly to Marketo events, and how to manage attendance at live events using the Marketo Live Event application.
Hands-on exercises and demonstrations help you gain in-class practice creating events and webinars in Marketo. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.
Ways to attend
Suggested follow-on courses
Marketers with experience in Marketo who want to leverage event and webinar marketing to engage with buyers