Building Programs and Campaigns

Version 1


    Marketo provides a variety of program types to meet your marketing needs. In Building Programs and Campaigns, you’ll learn to automate programs and set them up to report on important program data such as ROI and acquisition. You’ll also learn how to save time by cloning existing programs, using pre-built programs, and creating My Tokens to quickly update variables across a program.

    Learn to

    • Select the right Marketo program type
    • Set up accurate period cost reporting by using program tags
    • Build programs and campaigns to automate your marketing and acquisition
    • Clone and re-use programs
    • Create program templates
    • Create My Tokens to automatically update variable content across an entire program



    1/2 day

    Hands-on exercise

    Hands-on exercises and demonstrations help you gain in-class practice in automating web content programs. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.


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    Ways to attend

    Instructor-led virtual

    Suggested follow-on courses

    • Building Engagement Programs
    • Customizing Creative Assets
    • Optimizing Email Deliverability
    • Using Attribution Models

    Best For

    Marketers with experience in Marketo who want to create powerful and engaging marketing programs and smart campaigns


    $375 USD