Marketo provides a variety of program types to meet your marketing needs. In Building Programs and Campaigns, you’ll learn to automate programs and set them up to report on important program data such as ROI and acquisition. You’ll also learn how to save time by cloning existing programs, using pre-built programs, and creating My Tokens to quickly update variables across a program.
Hands-on exercises and demonstrations help you gain in-class practice in automating web content programs. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.
Ways to attend
Suggested follow-on courses
Marketers with experience in Marketo who want to create powerful and engaging marketing programs and smart campaigns