A Recipe For Lean Account-Based Marketing Marketo Ebook

Version 1

    A Recipe For Lean Account-Based Marketing

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    Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses. This ebook highlights the benefits of ABM and illustrate how you can create and implement a lean and effective ABM initiative right now. Learn how to:

    • Select target accounts
    • Establish effective goals
    • Plan campaigns
    • Evaluate success and optimize for the future