Using Direct Mail in Your Account Based Marketing
Tangible pieces like direct mail can augment your digital practices and gain higher response rates than email alone.
According to a recent Info Trends report, response rates jump from 7.4% (print only) and 7.9% (email only) to 9.5% when the campaigns are multi-channel. Direct mail’s engagement rate is very high, with two-thirds of direct mail being handled. The integration of direct mail into your ABM campaign can be both strategic and scalable.
In this guide, we’ll show you just how to do it!