MARKETO IN THE NEWS
What's a digital hub, and what can it do for your organization? Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer.
From a reporter who attended Summit, the article leads with a mention of Summit and Phil’s keynote. DemandBase and Engagio are also quoted.
250ok strengthens partner integration with Marketo with addition of Email Informant and Reputation Powerpack.
· Press release: 250ok and Marketo Breathe New Life Into Email
Investment advisory firm Cozad to grow market awareness with Marketo's engagement marketing platform.
· Press release: Cozad Asset Management, Inc., Joins the Marketo Marketing Nation®
My Social Good News
Pick-up of our Global Volunteer Month release.
Harvard Business Review
Buyers work their way through parallel streams (rather than a funnel) as they explore, evaluate, and engage in purchase decisions via web sites, white papers, social media, and contact with other buyers through sites like Marketo, and so on.
Mobile Marketing Watch
Contributed post by the CEO of Placecast mentions Marketo and Facebook's Offline Conversion API.
Additional coverage from our EIU report.
Why it can’t be the CDO Alone (translated)
LEAD Digital (Germany)
Byline article on the CDO by Thomas Weyand.
· Additional Pick-Up: Werben & Verkaufen
In this piece, the reporter writes about customer experience and compares the findings of a few studies recently led by some marketing key players - Marketo, but also eMarketer or Forbes Inisghts. Benjamin also mentions and quotes Adobe.
Marketo’s Phil Fernandez argues that adtech as a sector will shrink to just a handful of participants by 2020.
· Additional Pick-up: Which-50
· Bita JP: Event Recap
CUSTOMERS & PARTNERS IN THE NEWS
Expanding on a two-year-old partnership, Uber will integrate its technology within Bellevue, Washington-based Concur’s platform, making it easier for clients to use the ride-hailing service, especially large corporate customers with a lot of travel expenses, according to a blog post by Uber Monday.
Silicon Valley Business Journal
Workday on Thursday said it has agreed to buy Platfora, a San Mateo Big Data discovery startup that had raised about $95 million since it launched five years ago.
Boston Business Journal
Current, powered by GE, announced this week that Bruce Stewart will be its CMO and his responsibilities will include increasing the demand for Current's products while also helping to generate revenue.
The Lowell Sun
Chief Medical Officer of the Steward Health Care System, Dr. Justine Carr, recently announced her retirement. She is said to leave a legacy of improvements in patient care across area community hospitals, including Nashoba Valley Medical Center.
Atlanta Business Chronicle
Marketing software firm Terminus will invest $1.5 million in an expansion that will create more than 100 jobs over the next few years. Terminus helps marketers target, engage and grow the marketing and sales pipeline.
UC Irvine adds Marketing Automation and Salesforce CRM, Continues to Utilize Ticketing, Fundraising and Marketing Services to Engage Fans and Donors, Enhance Customer Service and Drive Revenue
Media 122 Recognizes 47 Percent Increase in Programmatic Revenue throughPubMatic partnership.
Project management software provider Wrike surveyed US marketers about their adoption of Agile marketing approaches in February 2016 and found most respondents used at least some of these methods.
We Are the City
Katy Keim is the Chief Marketing Officer and GM of Lithium Reach and Response, Katy is responsible for all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy and customer acquisition programs. She also leads Lithium’s overall product marketing group and product strategy for Lithium’s Reach and Response business.
St. Thomas University appoints first-ever CMO.
F5 Networks, the Seattle-based network infrastructure and security technology company, reported revenue of $496.5 million for the third quarter of its fiscal 2016 ended June 30 —up 3 percent from the year-ago period.
Crain's Silicon Valley
Interview with co-founder and chair of Rackspace.
Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study fromDemandware, an e-commerce software provider. The firm, which was acquired bySalesforce.com Inc. this month, projects that number will continue to increase, with phones accounting for 60 percent of e-commerce visits by the end of next year.
Wall Street Journal
Yahoo is snagged by Verizon.
Wall Street Journal
Mr. Achanta is taking on a newly created role at data and analytics companyNeustar.
Song joins Rocket Fuel to oversee sales and build out its go-to-market plans in an effort to drive further awareness and adoption of its industry-leading technology.
Software company New Relic used predictive analytics to boost its top lead conversion rate by almost 10x.
Ad Roll is a big believer in interoperability. It goes to show in our partnerships with platforms like Facebook, Marketo, MailChimp, Campaign Monitor, and others.
Accenture’s digital services group Accenture Interactive “never set out to disrupt the agency relationship,” said Bob Barr, its managing director and global B2B commerce lead, but that’s pretty much what’s happening.
FunnelWise enables marketing and sales professionals to gain real-time visibility into their organization's revenue funnels. Today the company announced its software is fully integrated with Marketo
A new survey from Turn finds there’s a gap in the flow of information – creatives aren’t getting what they need, and as a result, brands are suffering.
Messenger is the third Facebook app to hit that benchmark.
The Forrester Wave™ iPaaS for Dynamic Integration, Q3 2016 evaluated the eight "most significant" vendors offering an integration platform as a service (iPaaS) based on 32 criteria, including the strength of its current offering, product strategy, cost, management functions and revenue growth.
Wall Street Journal
Google offering clients software to analyze customer reviews, social-media posts or customer-service calls
Recent research by programmatic marketing and analytics platform DataXu found that 78% of U.S. marketers believe that understanding martech is critically important to success. 37% of U.S. marketers said they believes their greatest marketing challenge is "creating the most efficient marketing mix possible across channels to drive results."
Marketing software startup Sprinklr, which last year declared it had topped $100 million in revenue, has raised another $105 million to fuel international growth and, if the occasion arises, to make more acquisitions.
Google wants to improve the mobile ad experience, which is too slow and reliant on desktop ad formats. Its solution? AMP (Accelerated Mobile Pages) ads and the expansion of programmatic native, both of which Google VP Paul Muret introduced Tuesday at the company’s DoubleClick Leadership Summit.
Google's Miki Iwamura talks experience, evaluation, and why low-tech branding still has a place.
Facebook has launched a new ad format, App Event Optimization, that helps advertisers target users who are likely to take specific actions within apps, according to a Facebook blog post. The format allows advertisers to bid more for app install ads to target users that are likely to take specific actions, such as buying a product or rating the app.
People share more on Facebook during the holiday season, and most of that sharing comes on mobile, according to new research using Facebook and Instagram data from the 2015 holiday season.
Integration provides first platform for brands to measure, optimize, and reward digital marketing partners that drive offline sales
Contently’s available metrics include page-by-page engagement analytics and heat maps displaying where readers click, hover or share content. Additional product features include version control, A/B testing and pre-populated text for sharing on social media.
CMO Magazine (Australia)
Well-respected marketing leader tells CMO how he plans to lead the Deloitte global consulting business as CMO and why culture is so important
Vidyard's solution helps pack sales and marketing tools into clients' videos for better customer engagement and ROI
Social media manager Hootsuite this week announced that it has integratedDropbox, Microsoft OneDrive, Box, Google Drive into its publishing platform.
Social Media Today
LinkedIn now has its very own seat at the "big kids" table when it comes to social media networks and tech companies.
Tracx, a leading social media management platform, has announced that Jenifer Kern will join the company as its new Chief Marketing Officer.
Byline from the SVP of Experience Design at DigitasLBi.
Study predicts Twitter's user base to grow 11% in 2016.
Twitter's chief marketing officer Leslie Berland has unveiled the social network's latest advertising push, saying the company wants to clear up misconceptions around what it is actually used for.