News You Can Use: 7/23

Version 2

    MARKETO IN THE NEWS

    U.S.

    Marketers: Stop, drop and build a digital hub

    Marketing Land

    What's a digital hub, and what can it do for your organization? Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer.

     

    5 things need to know about account-based marketing

    CIO

    From a reporter who attended Summit, the article leads with a mention of Summit and Phil’s keynote. DemandBase and Engagio are also quoted.

     

    Marketo and 250ok Partner

    Destination CRM

    250ok strengthens partner integration with Marketo with addition of Email Informant and Reputation Powerpack.

    ·       Press release: 250ok and Marketo Breathe New Life Into Email

     

    Cozad Asset Management joins the Marketo marketing nation

    Finextra

    Investment advisory firm Cozad to grow market awareness with Marketo's engagement marketing platform.

    ·       Press release: Cozad Asset Management, Inc., Joins the Marketo Marketing Nation®

     

    Marketo Inspires Student Success Through Second Annual Global Volunteer Month

    My Social Good News

    Pick-up of our Global Volunteer Month release.

     

    To Increase Sales, Get Customers to Commit a Little at a Time

    Harvard Business Review

    Buyers work their way through parallel streams (rather than a funnel) as they explore, evaluate, and engage in purchase decisions via web sites, white papers, social media, and contact with other buyers through sites like Marketo, and so on.

     

    Facebook and Google Are Marching Directly Into the Physical World. Carriers Hold the Key to Breaking the Duopoly

    Mobile Marketing Watch

    Contributed post by the CEO of Placecast mentions Marketo and Facebook's Offline Conversion API.

     

    EMEA

    A 2020 Vision of Marketing

    AdWorld (Ireland)

    Additional coverage from our EIU report.

     

    Why it can’t be the CDO Alone (translated)

    LEAD Digital (Germany)

    Byline article on the CDO by Thomas Weyand.

    ·       Additional Pick-Up: Werben & Verkaufen

     

    Content, data and personalization: is marketing up to the task? (translated)

    INfluencia (France)

    In this piece, the reporter writes about customer experience and compares the findings of a few studies recently led by some marketing key players - Marketo, but also eMarketer or Forbes Inisghts. Benjamin also mentions and quotes Adobe.

     

    ANZ

    The Three Trends Driving Ad And Martech Together (& What It Means For Adland)

    B&T (Australia)

    Marketo’s Phil Fernandez argues that adtech as a sector will shrink to just a handful of participants by 2020.

    ·       Additional Pick-up: Which-50

     

    JAPAN

    ·       Bita JP: Event Recap

     

    CUSTOMERS & PARTNERS IN THE NEWS

    Customers

    Uber Inks Software Deal With Concur to Ease Business Trips

    Bloomberg

    Expanding on a two-year-old partnership, Uber will integrate its technology within Bellevue, Washington-based Concur’s platform, making it easier for clients to use the ride-hailing service, especially large corporate customers with a lot of travel expenses, according to a blog post by Uber Monday.

     

    Workday buys Silicon Valley Big Data startup that raised $95M

    Silicon Valley Business Journal

    Workday on Thursday said it has agreed to buy Platfora, a San Mateo Big Data discovery startup that had raised about $95 million since it launched five years ago.

     

    GE's energy startup has a new marketing chief

    Boston Business Journal

    Current, powered by GE, announced this week that Bruce Stewart will be its CMO and his responsibilities will include increasing the demand for Current's products while also helping to generate revenue.

     

    CMO of Steward Health Care to retire

    The Lowell Sun

    Chief Medical Officer of the Steward Health Care System, Dr. Justine Carr, recently announced her retirement. She is said to leave a legacy of improvements in patient care across area community hospitals, including Nashoba Valley Medical Center.

     

    Startup Terminus to add 100 jobs in HQ expansion

    Atlanta Business Chronicle

    Marketing software firm Terminus will invest $1.5 million in an expansion that will create more than 100 jobs over the next few years. Terminus helps marketers target, engage and grow the marketing and sales pipeline.

     

    Spectra by Comcast Spectacor Extends Partnership With the University of California, Irvine

    Press release

    UC Irvine adds Marketing Automation and Salesforce CRM, Continues to Utilize Ticketing, Fundraising and Marketing Services to Engage Fans and Donors, Enhance Customer Service and Drive Revenue

     

    PubMatic Expands Video Business via Partnership with Media 122

    Press release

    Media 122 Recognizes 47 Percent Increase in Programmatic Revenue throughPubMatic partnership.

     

    Workflows Improve with Agile Marketing

    eMarketer

    Project management software provider Wrike surveyed US marketers about their adoption of Agile marketing approaches in February 2016 and found most respondents used at least some of these methods.

     

    Inspirational Woman: Katy Keim | CMO, Lithium

    We Are the City

    Katy Keim is the Chief Marketing Officer and GM of Lithium Reach and Response, Katy is responsible for all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy and customer acquisition programs. She also leads Lithium’s overall product marketing group and product strategy for Lithium’s Reach and Response business.

     

    Kymm (Pollack) Martinez Named St. Thomas University’s Chief Marketing Officer

    Press release

    St. Thomas University appoints first-ever CMO.

     

    F5 Networks beats its own quarterly goals, sets CEO search and hires CMO

    Geekwire

    F5 Networks, the Seattle-based network infrastructure and security technology company, reported revenue of $496.5 million for the third quarter of its fiscal 2016 ended June 30 —up 3 percent from the year-ago period.

     

    If I Knew Then: Graham Weston, CO-FOUNDER AND CHAIRMAN, RACKSPACE

    Crain's Silicon Valley

    Interview with co-founder and chair of Rackspace.

     

    Smartphones Overtake Computers as Top E-Commerce Traffic Source

    Bloomberg Technology

    Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study fromDemandware, an e-commerce software provider. The firm, which was acquired bySalesforce.com Inc. this month, projects that number will continue to increase, with phones accounting for 60 percent of e-commerce visits by the end of next year.

     

    CMO Today: Verizon Confirms $4.8 Billion Acquisition of Yahoo

    Wall Street Journal

    Yahoo is snagged by Verizon.

     

    Customers/Partners

    Wal-Mart’s Venkat Achanta Joins Neustar as Chief Data and Analytics Officer

    Wall Street Journal

    Mr. Achanta is taking on a newly created role at data and analytics companyNeustar.

     

    Rocket Fuel Names Advertising and Digital Media Veteran Rick Song as Chief Revenue Officer

    Press release

    Song joins Rocket Fuel to oversee sales and build out its go-to-market plans in an effort to drive further awareness and adoption of its industry-leading technology.

     

    How to tap into data with predictive analytics

    Marketing Dive

    Software company New Relic used predictive analytics to boost its top lead conversion rate by almost 10x.

     

    Interview with Adam Berke, President and CMO, AdRoll

    MarTech

    Ad Roll is a big believer in interoperability. It goes to show in our partnerships with platforms like Facebook, Marketo, MailChimp, Campaign Monitor, and others.

     

    Huh, Really? Accenture Claims Its Digital Services Unit Is Worth About $7 Billion

    Adexchanger

    Accenture’s digital services group Accenture Interactive “never set out to disrupt the agency relationship,” said Bob Barr, its managing director and global B2B commerce lead, but that’s pretty much what’s happening.

     

    FunnelWise Integrates with Marketo to Provide Full Funnel Visibility

    Press release

    FunnelWise enables marketing and sales professionals to gain real-time visibility into their organization's revenue funnels. Today the company announced its software is fully integrated with Marketo

     

    New Report Highlights the Creative and Programmatic Ad Gap

    Turn

    A new survey from Turn finds there’s a gap in the flow of information – creatives aren’t getting what they need, and as a result, brands are suffering.

     

    Facebook Messenger now has one billion active users

    Recode

    Messenger is the third Facebook app to hit that benchmark.

     

    Scribe Software Named a Leader in Independent Research Firm's iPaaS Report

    Press release

    The Forrester Wave™ iPaaS for Dynamic Integration, Q3 2016 evaluated the eight "most significant" vendors offering an integration platform as a service (iPaaS) based on 32 criteria, including the strength of its current offering, product strategy, cost, management functions and revenue growth.

     

    Google Uses AI to Lure New Cloud Customers

    Wall Street Journal

    Google offering clients software to analyze customer reviews, social-media posts or customer-service calls

     

    Study: Understanding martech is critically important to marketing success

    Marketing Dive

    Recent research by programmatic marketing and analytics platform DataXu found that 78% of U.S. marketers believe that understanding martech is critically important to success. 37% of U.S. marketers said they believes their greatest marketing challenge is "creating the most efficient marketing mix possible across channels to drive results."

     

    Marketing Startup Sprinklr Now Valued at $1.8 Billion

    Fortune

    Marketing software startup Sprinklr, which last year declared it had topped $100 million in revenue, has raised another $105 million to fuel international growth and, if the occasion arises, to make more acquisitions.

     

    Google Mobilizes With AMP Ads And Programmatic Native

    AdExchanger

    Google wants to improve the mobile ad experience, which is too slow and reliant on desktop ad formats. Its solution? AMP (Accelerated Mobile Pages) ads and the expansion of programmatic native, both of which Google VP Paul Muret introduced Tuesday at the company’s DoubleClick Leadership Summit.

     

    Google Japan CMO explains her approach to humanising tech

    Campaign Asia

    Google's Miki Iwamura talks experience, evaluation, and why low-tech branding still has a place.

     

    Facebook launches new app install ad format that targets users likely to take action

    Marketing Dive

    Facebook has launched a new ad format, App Event Optimization, that helps advertisers target users who are likely to take specific actions within apps, according to a Facebook blog post. The format allows advertisers to bid more for app install ads to target users that are likely to take specific actions, such as buying a product or rating the app.

     

    Facebook: 80% of holiday shopping season posts are on mobile

    Marketing Dive

    People share more on Facebook during the holiday season, and most of that sharing comes on mobile, according to new research using Facebook and Instagram data from the 2015 holiday season.

     

    Performance Horizon and LiveRamp Integrate to Help Brands Connect Online Partnership Initiatives to Offline Sales

    Press release

    Integration provides first platform for brands to measure, optimize, and reward digital marketing partners that drive offline sales

     

    Contently Launches Document Analytics For Tracking Downloadable Content

    MediaPost

    Contently’s available metrics include page-by-page engagement analytics and heat maps displaying where readers click, hover or share content. Additional product features include version control, A/B testing and pre-populated text for sharing on social media.

     

    Deloitte promotes Redhill from Australian CMO to global consulting marketing chief

    CMO Magazine (Australia)

    Well-respected marketing leader tells CMO how he plans to lead the Deloitte global consulting business as CMO and why culture is so important

     

    Frost & Sullivan Applauds Vidyard for a Rich Customer Experience Made Possible by its Innovative, Complete Video Analytics Solution

    Press release

    Vidyard's solution helps pack sales and marketing tools into clients' videos for better customer engagement and ROI

     

    Hootsuite adds integration for Dropbox, OneDrive

    CMO Innovation

    Social media manager Hootsuite this week announced that it has integratedDropbox, Microsoft OneDrive, Box, Google Drive into its publishing platform.

     

    Partners

    Is Video the Next Big Thing For LinkedIn?

    Social Media Today

    LinkedIn now has its very own seat at the "big kids" table when it comes to social media networks and tech companies.

     

    Leading Social Business Software Tracx Hires Prominent DC-Based CMO, Jenifer Kern

    Press release   

    Tracx, a leading social media management platform, has announced that Jenifer Kern will join the company as its new Chief Marketing Officer.

     

    What Can Ad Agencies Learn From The Software Industry?

    AdExchanger

    Byline from the SVP of Experience Design at DigitasLBi.

     

    Is Twitter's turnaround working?

    Marketing Dive

    Study predicts Twitter's user base to grow 11% in 2016.

     

    Twitter CMO reveals 'See What's Happening' campaign to cement the social network as home of breaking news

    The Drum

    Twitter's chief marketing officer Leslie Berland has unveiled the social network's latest advertising push, saying the company wants to clear up misconceptions around what it is actually used for.