News You Can Use (5/16)

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OVERALL SUMMIT

U.S.

Make Digital Transformation Matter: Never Leave the Side of Your Customer

Huffington Post

Byline from Phil on how technology like a single platform enables companies to never leave the side of their customer.

 

Does Tomorrow Belong to Marketers?
Target Marketing
A recap of Phil Fernandez’s keynote and discusses the new role of marketers.

 

Will Smith Feels Your Pain, Markets to It
Target Marketing
A recap of Will Smith’s keynote and how marketers need to be authentic to establish a connection with their audience.

 

The Fresh Prince of Marketing

DM News

An overview of Will Smith’s keynote at the Marketo Marketing Nation Summit.

 

Top 50 Most Influential People at Marketo’s #MktgNation16
Heinz Marketing
Little Bird ranking of the top 50 individuals in the Marketo sphere.

 

Marketing Nation’s 3 Keys to Content Marketing
Modern Marketing Today
An overview of Joe Pulizzi’s session on content marketing.

 

AUS

Learn to Thrive In An Intense World, Marketo CEO Tells Marketers
B&T
An overview of Phil Fernandez’s keynote.

 

Making Sense of the Crazy MarTech Landscape #MktngNation

CMS Wire

How marketers hone their skills and refine their strategies is more important than implementation of the latest, greatest technologies.

 

Marketo’s CEO talks martech consolidation and his enterprise customer ambitions

CMO Australia

Chief of marketing automation vendor responds to ongoing acquisition rumours as well as the martech and adtech industry collision.

 

Marketo CEO: The CMO's agenda is now the company's entire agenda

CMO Australia

“Customer experience is on the minds of CEO, the CIO... whole organisations are thinking about transforming,” Philsaid. “Tomorrow’s marketer needs to transform as part of that process and think differently. Your agenda is the entire company’s agenda.”

 

6 Lessons on effective marketing from Will Smith

CMO Australia

Overview of Will Smith’s Summit Keynote.

 

Learn To Thrive In An Intense World, Marketo CEO Tells Marketers

Which-50

Overview of Phil Fernandez’s keynote with multiple quotes throughout. Introduces Project Orion.

 

Japan

The word "Marketing Automation” will disappear in two or three years  - Marketo CEO Phil Fernandez (Translated)

Advertimes

Results of an interview with Phil.

 

Marketo runs an event at Las Vegas with the theme “TOMORROW’S MARKETER" (Translated)

Advertimes

Overview of Summit.

 

PRODUCT

U.S.

Getting to “opti-channel”: Marketo unveils next-gen technology
The Drum
An overview of the Orion platform and marketing strategies. Quotes Shankar Venkataraman and Chandar Pattabhiram throughout

Marketo Summit 2016: Marketo Releases Platform Upgrade for ‘Tomorrow’s Marketer’
Destination CRM
An overview of Phil Fernandez’s keynote, Project Orion, as well as Vidyard, EverString and AdRoll partnerships.

 

Marketo takes lead in digital software

Examiner.com

Marketo showed its “Rocky contender” strength at its Marketing Nation® Summit in Las Vegas yesterday in the digital era.

 

Marketo announces Project Orion, new offerings
Fierce CMO
An overview of Project Orion, ABM tools and Email Insights. Comment from Phil Fernandez on the mission of the marketer changing.

 

Marketo Reveals Platform Investment, ABM Offering #MktngNation

CMSWire

Overview of new offerings, including ABM tools, Orion, Predictive Content and Analytics. Comment from Phil Fernandez on how the marketing industry has evolved significantly in the last 10 years.

 

Marketo plots new platform, analytics, IoT touch points
ZDNet
Overview of new offerings, including Orion, ABM tools and Email Insights.

 

Marketo Summit 2016: Marketo Releases Platform Upgrade for Tomorrow's Marketer

Destination CRM

Marketo releases Project Orion, which aims to give companies the tools for interacting with customers at every step of their journey.

 

Marketo Rolls out Upgrades to Project Orion, Enhances Sales Enablement, ABM, and More

MarTech Advisor

An overview of the Orion platform and marketing strategies.

 

AUS

CMO's top 10 martech stories for this week - 12 May

CMO Australia

Marketo has made a number of product announcements during its annual industry summit, all aimed at furthering its ambitions to be at the heart of CX transformation across the enterprise.

 

Marketo Reveals Project Orion

Which-50

Overview of new offerings, including Orion, ABM tools, Predictive Content and Analytics. Includes quotes from Chandar Pattabhiram.

 

Marketo Reveals Project Orion

LinkedIn Pulse

Post by Andrew Birmingham from Australia.

 

CUSTOMERS

U.S.

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

DM News

An overview of Vincent Ircandia’s keynote at Marketo Marketing Nation Summit

 

AUS

How marketers are using tech and data to drive customer centricity

CMO Australia

Marketing and digital leaders from DHL, Xerox and more share how they're working to instil customer experience at the heart of their companies' business strategy.

 

PR Newswire CMO: Today's consumers are self-obsessed

CMO Australia

Marketing leader for news distribution agency shares tips on how marketers can achieve next-generation customer experience.

 

Japan

Look to professional basketball team, "Trail Blazers", sports market of Engagement Marketing - Marketo "THE MARKETING NATION" report (Translated)

AdverTimes

Result of an interview with Vincent Ircandia of the Trail Blazers.

 

PARTNERS

Wunderman

Interview / Gen Z, The Optimisation Generation

Contagious Magazine (UK)

Result of an interview with Day 2 keynote speaker Jamie Gutfreund of Wunderman.

 

Wunderman CMO: Marketers must tap their consumer's passion points

CMO Australia

Today's increasingly influential Generation Z demand realism and consistency and in brand control, according to agency's marketing, says Jamie Gutfreund.

 

LeadSpace

Marketo and Leadspace Strike Partnership to Bring Predictive Insights to Account-Based Marketing
MarTech Advisor
Announcement of Leadspace partnership, Jason Hoffman hire, and sale speculation. Comment from David Cain on Leadspace partnership.

DoubleDutch

Marketo, Salesforce Integrate With Events Performance Monitor

CMSWire

Overviews DoubleDutch’s integration of both Salesforce and Marketo platforms.

 

Vibes
Vibes and Marketo join in mobile marketing

Examiner
Announcement of Vibes partnership. Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.

 

Vibes, Marketo tie-up underscores growing opportunity for mobile wallet marketing

Mobile Marketer

Announcement of Vibes partnership. Comment from Mike Stocker on how Marketo is providing the ability for marketers to engage via SMS and mobile wallet.

 

Vibes & Marketo Partner Up to Bolster Mobile Marketing
Android Headlines
Announcement of Vibes partnership. Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.

 

Marketo, Vibes Partner For Mobile Marketing Automation
MediaPost
Announcement of Vibes partnership. Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.

 

Ad Roundup: Solutions for extended reach
BizReport
A round up of new Ad solutions to help brands better reach their consumers. Comment from Mike Stocker on Marketo clients seeking to amplify their mobile marketing to build stronger relationships with customers.

 

Marketo & Vibes Team Up to Power Mobile Marketing Automation Solution

CMS Critic
Announcement of Vibes partnership. Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.

 

Marketo Partners with Vibes for Mobile Solution

DestinationCRM

Announcement of Vibes partnership. Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.

 

First Look: Marketo and Vibes Join Forces to Empower Businesses Leveraging Mobile
Mobile Advertising Watch
Announcement of Vibes partnership.


Mobile Marketing Gets Good Vibes in Latest Industry News

Mobile Marketing Watch
Announcement of Vibes partnership. Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.


Marketo and Vibes partner to launch mobile marketing automation solution
MobyAffiliates
Announcement of Vibes partnership.
Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.

NewsCred/Radius

Radius, NewsCred announce Marketo integrations
Fierce CMO
An overview of the Radius and NewsCred integrations.

 

NewsCred Integrates with Marketo
CRM Destination
Announcement of NewsCred integration. Comment from Lou Pelosi on how NewsCred will help Marketo customers innovate, grow and deliver impactful business results in content marketing.

 

NewsCred Integrates with Marketo to Drive Lead Generation, Nurturing, and Sales through Content Marketing

MarTechAdvisor

Announcement of NewsCred integration. Comment from Lou Pelosi on how NewsCred will help Marketo customers innovate, grow and deliver impactful business results in content marketing.

 

Marketo Expands Content Marketing Toolbox
MediaPost
Overview of NewsCred and Radius integration, describing features and capabilities.

 

Radius Announces New Marketo Integration and Predictive Scoring Capabilities Allowing B2B Marketers to Take Action on Leads in Real-Time

MarTech Advisor

Announcement of Radius integration. Comment from Lou Pelosi on how Radius will help Marketo customers innovate, grow and deliver impactful business results in content marketing.

 

Partner Blogs

I Met Will Smith Twice At The Marketo Summit
Intelligent Demand
A recap of Will Smith’s keynote at the Marketo Marketing Nation Summit.

 

Fathom at Marketing Nation Summit: Marketo Socks, Will Smith & More
Fathom Delivers
An announcement that Fathom will be at the Marketo Marketing Nation Summit.

 

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