News You Can Use (5/16)

Version 2

    OVERALL SUMMIT

    U.S.

    Make Digital Transformation Matter: Never Leave the Side of Your Customer

    Huffington Post

    Byline from Phil on how technology like a single platform enables companies to never leave the side of their customer.

     

    Does Tomorrow Belong to Marketers?
    Target Marketing
    A recap of Phil Fernandez’s keynote and discusses the new role of marketers.

     

    Will Smith Feels Your Pain, Markets to It
    Target Marketing
    A recap of Will Smith’s keynote and how marketers need to be authentic to establish a connection with their audience.

     

    The Fresh Prince of Marketing

    DM News

    An overview of Will Smith’s keynote at the Marketo Marketing Nation Summit.

     

    Top 50 Most Influential People at Marketo’s #MktgNation16
    Heinz Marketing
    Little Bird ranking of the top 50 individuals in the Marketo sphere.

     

    Marketing Nation’s 3 Keys to Content Marketing
    Modern Marketing Today
    An overview of Joe Pulizzi’s session on content marketing.

     

    AUS

    Learn to Thrive In An Intense World, Marketo CEO Tells Marketers
    B&T
    An overview of Phil Fernandez’s keynote.

     

    Making Sense of the Crazy MarTech Landscape #MktngNation

    CMS Wire

    How marketers hone their skills and refine their strategies is more important than implementation of the latest, greatest technologies.

     

    Marketo’s CEO talks martech consolidation and his enterprise customer ambitions

    CMO Australia

    Chief of marketing automation vendor responds to ongoing acquisition rumours as well as the martech and adtech industry collision.

     

    Marketo CEO: The CMO's agenda is now the company's entire agenda

    CMO Australia

    “Customer experience is on the minds of CEO, the CIO... whole organisations are thinking about transforming,” Philsaid. “Tomorrow’s marketer needs to transform as part of that process and think differently. Your agenda is the entire company’s agenda.”

     

    6 Lessons on effective marketing from Will Smith

    CMO Australia

    Overview of Will Smith’s Summit Keynote.

     

    Learn To Thrive In An Intense World, Marketo CEO Tells Marketers

    Which-50

    Overview of Phil Fernandez’s keynote with multiple quotes throughout. Introduces Project Orion.

     

    Japan

    The word "Marketing Automation” will disappear in two or three years  - Marketo CEO Phil Fernandez (Translated)

    Advertimes

    Results of an interview with Phil.

     

    Marketo runs an event at Las Vegas with the theme “TOMORROW’S MARKETER" (Translated)

    Advertimes

    Overview of Summit.

     

    PRODUCT

    U.S.

    Getting to “opti-channel”: Marketo unveils next-gen technology
    The Drum
    An overview of the Orion platform and marketing strategies. Quotes Shankar Venkataraman and Chandar Pattabhiram throughout

    Marketo Summit 2016: Marketo Releases Platform Upgrade for ‘Tomorrow’s Marketer’
    Destination CRM
    An overview of Phil Fernandez’s keynote, Project Orion, as well as Vidyard, EverString and AdRoll partnerships.

     

    Marketo takes lead in digital software

    Examiner.com

    Marketo showed its “Rocky contender” strength at its Marketing Nation® Summit in Las Vegas yesterday in the digital era.

     

    Marketo announces Project Orion, new offerings
    Fierce CMO
    An overview of Project Orion, ABM tools and Email Insights. Comment from Phil Fernandez on the mission of the marketer changing.

     

    Marketo Reveals Platform Investment, ABM Offering #MktngNation

    CMSWire

    Overview of new offerings, including ABM tools, Orion, Predictive Content and Analytics. Comment from Phil Fernandez on how the marketing industry has evolved significantly in the last 10 years.

     

    Marketo plots new platform, analytics, IoT touch points
    ZDNet
    Overview of new offerings, including Orion, ABM tools and Email Insights.

     

    Marketo Summit 2016: Marketo Releases Platform Upgrade for Tomorrow's Marketer

    Destination CRM

    Marketo releases Project Orion, which aims to give companies the tools for interacting with customers at every step of their journey.

     

    Marketo Rolls out Upgrades to Project Orion, Enhances Sales Enablement, ABM, and More

    MarTech Advisor

    An overview of the Orion platform and marketing strategies.

     

    AUS

    CMO's top 10 martech stories for this week - 12 May

    CMO Australia

    Marketo has made a number of product announcements during its annual industry summit, all aimed at furthering its ambitions to be at the heart of CX transformation across the enterprise.

     

    Marketo Reveals Project Orion

    Which-50

    Overview of new offerings, including Orion, ABM tools, Predictive Content and Analytics. Includes quotes from Chandar Pattabhiram.

     

    Marketo Reveals Project Orion

    LinkedIn Pulse

    Post by Andrew Birmingham from Australia.

     

    CUSTOMERS

    U.S.

    Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

    DM News

    An overview of Vincent Ircandia’s keynote at Marketo Marketing Nation Summit

     

    AUS

    How marketers are using tech and data to drive customer centricity

    CMO Australia

    Marketing and digital leaders from DHL, Xerox and more share how they're working to instil customer experience at the heart of their companies' business strategy.

     

    PR Newswire CMO: Today's consumers are self-obsessed

    CMO Australia

    Marketing leader for news distribution agency shares tips on how marketers can achieve next-generation customer experience.

     

    Japan

    Look to professional basketball team, "Trail Blazers", sports market of Engagement Marketing - Marketo "THE MARKETING NATION" report (Translated)

    AdverTimes

    Result of an interview with Vincent Ircandia of the Trail Blazers.

     

    PARTNERS

    Wunderman

    Interview / Gen Z, The Optimisation Generation

    Contagious Magazine (UK)

    Result of an interview with Day 2 keynote speaker Jamie Gutfreund of Wunderman.

     

    Wunderman CMO: Marketers must tap their consumer's passion points

    CMO Australia

    Today's increasingly influential Generation Z demand realism and consistency and in brand control, according to agency's marketing, says Jamie Gutfreund.

     

    LeadSpace

    Marketo and Leadspace Strike Partnership to Bring Predictive Insights to Account-Based Marketing
    MarTech Advisor
    Announcement of Leadspace partnership, Jason Hoffman hire, and sale speculation. Comment from David Cain on Leadspace partnership.

    DoubleDutch

    Marketo, Salesforce Integrate With Events Performance Monitor

    CMSWire

    Overviews DoubleDutch’s integration of both Salesforce and Marketo platforms.

     

    Vibes
    Vibes and Marketo join in mobile marketing

    Examiner
    Announcement of Vibes partnership. Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.

     

    Vibes, Marketo tie-up underscores growing opportunity for mobile wallet marketing

    Mobile Marketer

    Announcement of Vibes partnership. Comment from Mike Stocker on how Marketo is providing the ability for marketers to engage via SMS and mobile wallet.

     

    Vibes & Marketo Partner Up to Bolster Mobile Marketing
    Android Headlines
    Announcement of Vibes partnership. Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.

     

    Marketo, Vibes Partner For Mobile Marketing Automation
    MediaPost
    Announcement of Vibes partnership. Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.

     

    Ad Roundup: Solutions for extended reach
    BizReport
    A round up of new Ad solutions to help brands better reach their consumers. Comment from Mike Stocker on Marketo clients seeking to amplify their mobile marketing to build stronger relationships with customers.

     

    Marketo & Vibes Team Up to Power Mobile Marketing Automation Solution

    CMS Critic
    Announcement of Vibes partnership. Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.

     

    Marketo Partners with Vibes for Mobile Solution

    DestinationCRM

    Announcement of Vibes partnership. Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.

     

    First Look: Marketo and Vibes Join Forces to Empower Businesses Leveraging Mobile
    Mobile Advertising Watch
    Announcement of Vibes partnership.


    Mobile Marketing Gets Good Vibes in Latest Industry News

    Mobile Marketing Watch
    Announcement of Vibes partnership. Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.


    Marketo and Vibes partner to launch mobile marketing automation solution
    MobyAffiliates
    Announcement of Vibes partnership.
    Comment from Mike Stocker on creating a solution that empowers marketers to reach consumers on their device of choice.

    NewsCred/Radius

    Radius, NewsCred announce Marketo integrations
    Fierce CMO
    An overview of the Radius and NewsCred integrations.

     

    NewsCred Integrates with Marketo
    CRM Destination
    Announcement of NewsCred integration. Comment from Lou Pelosi on how NewsCred will help Marketo customers innovate, grow and deliver impactful business results in content marketing.

     

    NewsCred Integrates with Marketo to Drive Lead Generation, Nurturing, and Sales through Content Marketing

    MarTechAdvisor

    Announcement of NewsCred integration. Comment from Lou Pelosi on how NewsCred will help Marketo customers innovate, grow and deliver impactful business results in content marketing.

     

    Marketo Expands Content Marketing Toolbox
    MediaPost
    Overview of NewsCred and Radius integration, describing features and capabilities.

     

    Radius Announces New Marketo Integration and Predictive Scoring Capabilities Allowing B2B Marketers to Take Action on Leads in Real-Time

    MarTech Advisor

    Announcement of Radius integration. Comment from Lou Pelosi on how Radius will help Marketo customers innovate, grow and deliver impactful business results in content marketing.

     

    Partner Blogs

    I Met Will Smith Twice At The Marketo Summit
    Intelligent Demand
    A recap of Will Smith’s keynote at the Marketo Marketing Nation Summit.

     

    Fathom at Marketing Nation Summit: Marketo Socks, Will Smith & More
    Fathom Delivers
    An announcement that Fathom will be at the Marketo Marketing Nation Summit.