Troubleshooting Web Personalization (RTP) - Segment Matches not Sent to Google Analytics

Version 9

    If no data is being sent from RTP to Google Analytics, make sure that the segment in question is linked to GA


         Go to the Segments page


    RTP - Go to segments.png


         Edit the segment in question


    RTP - Edit segment.PNG


         Make sure Send segment to web analytics is checked on


    RTP - Segment settings.PNG


    Without this field checked, no data will be sent from RTP to GA regarding that segment.


    To validate that RTP is sending data to your GA account, first log in to your GA account, and make sure the segment data is being populated in GA.


         Navigate to Reporting > Behavior > Events > Top Events > Segments (Event Category) > Event Actions


    GA - Event actions.png



    If you find that some, but not all, of the data is being transferred from RTP to GA, visit this article to learn why there might be discrepancies.