Web Personalization (RTP) - Tracking Clicks on Recommendation Engine Content

Document created by Mike Reynolds Employee on Apr 25, 2016Last modified by Mike Reynolds Employee on Aug 24, 2016
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Tracking Clicks

 

In order to better track how many people are clicking the content in the Recommendation Engine, you may wish to create a segment called "Recommended Assets" and include "*rcmd*" in the Specific Pages parameter.

 

     Go to the Segments page

 

RTP - Go to segments.png

    

     Create a new segment

 

RTP - Create new campagin.png

 

     Drag the Include Pages field into the editor and include *rcmd*

 

RTP - Include rcmd.PNG

 

Recommended content will have "rcmd" in the URL. With this filter, the segment will only include website visits with "rcmd" somewhere in the URL, meaning it will include all visits to recommended pages.

 

Potential Issues

 

Segment Matches Few or No Visitors

After making this change, you may see that the segment doesn't match anything or only shows a few visitors.  In that case, verify that your Asset Discovery is working

 

Segment Numbers Don't Match Google Analytics

The numbers you see in the segment may not match the numbers you see in Google Analytics. Unlike Google Analytics, RTP segments count the number of visitors that matched the defined parameters, whereas the 'Site Content' report in GA counts the number of times the pages were viewed by visitors.  This means that if the same visitor clicks on more than one piece of recommended content, in RTP only one segment match will be recorded whereas GA will record 2 page views.

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