Industry News: 1/18

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    MARKETO IN THE NEWS

    ‘Big four marketing cloud vendors top Gartner’s digital marketing hubs list’

    CMO Australia

    Adobe, Oracle, Salesforce and Marketo are leading the way for digital marketing platform capabilities, but there are plenty of challengers. Ad tech companies MediaMath, Krux, Turn, DataXu, Rocket Fuel, Neustar and IgnitionOne were pegged as visionaries, but as a whole were dinged because of their lack of execution channels beyond paid media.

    [if !supportLists]·       [endif]Additional coverage: AdExchanger, Cloud Tweaks, Which-50

     

    Marketo's CMO on the new future of digital marketing

    Mashable

    The final installment of our “Ask the CMO” series features Sanjay’s take on the future of marketing and how lessons he learned growing up apply to his role today.

     

    User review-based report shows marketing automation favourites

    CMO Australia

    According to the new 2016 Marketing Automation Software Grid from US-based business software review platform, G2 Crowd, vendors leading the field for their strong customer satisfaction scores and market presence were HubSpot, Pardot (Salesforce), Marketo, Act-On, Oracle Eloqua and iContact Pro. Of these, HubSpot earned the highest overall satisfaction score as well as the highest overall market presence score.

     

    Demand Gen Report Releases Third Annual Marketing Automation Outlook Guide

    Press Release

    A special report produced by this B2B marketing publication queries 20 marketing automation and martech experts to uncover 2016 emerging trends and themes. Marketing’s Heidi Bullock is featured as one of the experts.

     

    7 Marketing Trends for 2016

    MediaMath Blog

    The partner team’s Mike Stocker blogged for MediaMath, sharing a few marketing predictions for the year ahead.

     

    The 4 (r)evolutions that will shape marketing in 2016 (Translated)

    ITRNews.com (France)

    Conor’s piece from last week was picked up in 10 additional online publications.

    [if !supportLists]·       [endif]itrmanager.com, itrmobiles.com, itrinnovation.com, itrgames.com, itrsoftware.com, infodsi.com, itchannel.info, tendancesit.com, lavienumerique.com

     

    What does your desk look like?

    MBA Channel

    Additional pick-up of our infographic on what your desk says about the type of worker you are.

     

    CUSTOMERS & PARTNERS IN THE NEWS

    Inside General Electric’s media machine

    Boston Globe

    In recent years, GE has moved swiftly and aggressively into emerging media platforms, pumping out gigabytes of original content intended to brush the dust off its 124-year-old brand and prime a new generation of customers and employees. Ironically, HubSpot’s head of content is quoted, lauding GE’s approach.

     

    Interview with Justin Gray, CEO - LeadMD

    MarTech Advisor

    The CEO of partner LeadMD gives an overview of his career path and how he created a company out of building technology stacks centered around Marketo. Justin likes to say he was our “first paying customer.”

     

    C3 Energy Releases Customer Analytics Applications

    TD World

    C3 Energy has released the next generation of its C3 Customer Analytics application suite with significant enhancements that advance interactions between utilities and energy retailers across residential, commercial, and large enterprise customers. This also features C3’s pre-built integration with Marketo, which puts messages, alerts, and notifications linked to predictive analytics in the hands of the end customer, as controlled by the utility or retailer. This makes it even easier to seamlessly deliver relevant information to the right customer on the right device at the right time.

     

    The Morning Download: Microsoft Cuts Azure Cloud Prices in Battle with Amazon

    WSJ

    Microsoft Corp. has cut prices for its Azure cloud services, keeping pace with reductions by Amazon Web Services, which it has pledged to match. The company announced price reductions up to 17% on the latest version of the popular Azure D-series virtual machines.

     

    Google Display Rebounds, Outpacing Facebook in Growth from Thanksgiving Through End-of-Year, U.S. Paid Search Impressions See Impressive Rebound

    EconoTimes

    IgnitionOne, a global marketing cloud leader, today released its Q4 2015 Digital Marketing Report, demonstrating continuing trends in digital advertising metrics. Of the findings. Google’s shift to shopping ads in a carousel format has led to an overall increase in impressions.

     

    INDUSTRY NEWS

    Forrester: Advocate Marketing Technology Key To Customer Engagement

    Customer Think

    Today’s leading B2B technology companies have one thing in common: they’re successfully engaging their customer advocates to build their brands and drive revenue (on both the retention and acquisition fronts). According to a new report from Forrester’s Vice President and Principal Analyst Laura Ramos, formal advocate marketing programs “have a measurable, positive effect on your business, and fostering advocates is essential to becoming customer-obsessed.” The report quotes Merissa Hamilton, formerly of our Customer Marketing team.

     

    Four Predictions for Email Marketing That Won’t Come True in 2016

    EConsultancy

    The author predicts that automated campaigns will still miss the mark on not “annoying” consumers, that last-click email attribution will still be used as a metric, companies won’t take data security seriously, and that innovation will be limited.

     

    How the Obama Administration Uses Marketing Automation

    WishPond

    The author of this piece uncovers that Obama has been using marketing automation since he was elected. Based on voter activities, the President’s campaign is able to send targeted messages and calls-to-action.

     

    Malvertising: Three Things You Need To Know

    Forbes

    Brian O'Kelley, cofounder and CEO of adtech company AppNexus breaks down ad fraud.

     

    3 CMO trends for 2016 show how ‘digital disruption’ is evolving

    IT Business CA

    This piece focuses on Google algorithms, omni-channel, and streamlined marketing automation as top marketing drivers for 2016.

     

    Bringing Data and Analytics to the Water Cooler: How the Workplace Is Far More Data Savvy Today

    The Drum

    With more organizations relying on employees understanding changes, trends and intelligence in data-driven marketing, a study produced by software company Tableau has predicted  sharing data that is centralized, clean, and fast as the best way to bring data intelligence into the everyday conversation.

     

    Where’s B2B Marketing Headed for This Year

    MarTech Advisor

    Dennis Syracuse, CMO & GM at Madison Logic, presents an infographic on what industry leaders foresee for B2B marketers in 2016 – rise of cross-channel approach and predictive data being just two key insights