Marketo LaunchPoint™ Ecosystem Growth Reflects Explosion of Marketing Innovation

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    Marketo LaunchPoint adds over 150 partner solutions in third year, sees increase in number of applications utilized by customers.

     

    SAN MATEO, Calif., Nov. 16, 2015 /PRNewswire/ -- Marketo, Inc. (MKTO), the leading provider of engagement marketing software and solutions, today announced that LaunchPoint™, the company's ecosystem of third-party marketing solutions, has grown to 550 applications and services in just three years. LaunchPoint is the most complete ecosystem of best-of-breed solutions available for marketers and spans everything from analytics and big data to mobile, video, content, advertising, and social media.

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    Thanks to Marketo's open platform approach, more than 150 partners have been added in the last year across all solution categories including paid media, predictive analytics, and social. Notable integrations include data management platforms (DMPs) and geolocation and chat applications. Additionally, Marketo saw an increase during 2015 in the number of partner applications being utilized by its customers.

    "To me, Marketo LaunchPoint has quickly become the go-to place for the best marketing technology tools. If a solution is not there, it probably doesn't exist," said Beki Scarbrough, VP, Global Integrated Marketing, CA Technologies.  "We know that what's in LaunchPoint will work with our tech stack, but equally important is the trust factor knowing that the solution is in Marketo's partner ecosystem."

    "It's been another extremely exciting year in terms of both the breadth and quality of solutions available through LaunchPoint," said Lou Pelosi, Sr. Director of LaunchPoint at Marketo. "Our open platform approach coupled with our extensive partner ecosystem continues to be one of the primary reasons why marketers choose Marketo to drive revenue when compared to other suite vendors."

    For partners, the LaunchPoint ecosystem offers the latest APIs, developer resources, and joint go-to-market opportunities, as well as access to the Marketo Marketing Nation®, an audience of 50,000 marketers sharing expertise and best practices.

    To learn more about LaunchPoint and how to build an effective marketing technology stack, please visit http://launchpoint.marketo.com.

    About Marketo
    Marketo (MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 550 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Atlanta, Portland, Ore., Europe, Australia, and Japan, Marketo serves as a strategic marketing partner to approximately 4,300 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

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