A New Definition For Marketing: Lessons From MyFitnessPal (From our CMO)

Document created by 6b251803a89899b5bc8c7709db4c78261ad820a5 on Sep 8, 2015Last modified by megan.truett on Jan 5, 2018
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Columnist Sanjay Dholakia says marketers should take a page from MyFitnessPal, which has crafted its marketing strategy to think about users throughout the customer journey and across all channels.