Engagement Programs Demystified

Version 1

    Slide Deck -  Marketo User Group Montreal November 6th 2014


    This presentation exposed the key concepts behind Marketo engagement programs, including:

    • Setting goals
    • When to use engagement vs drip programs
    • Key concepts
    • How to add content to streams
    • How to add leads to engagement program
    • How to exit leads from engagement program
    • How to measure performance
    • Tips & tricks / Things to know before you start
    • Advanced features: adding nested programs into your engagement programs