Data Quality Bootcamp presentation - 3/17/15

Version 3

    Presented by your New York MUG leaders, Inga Romanoff and Elliott Lowe, this session provides a thorough overview of how to get the best of your data and avoid common pitfalls.


    The presentation includes:

    • 6 step plan to data quality
    • Common sources of data quality problems
    • CRM sync pitfalls and how to be alerted to failures
    • Normalization of customer data values (think all the way one can spell Massachusetts)
    • Data augmentation vendors and services


    This session provides practical tips on how to set up data and process quality management campaigns in Marketo.