The presentation includes:
- 6 step plan to data quality
- Common sources of data quality problems
- CRM sync pitfalls and how to be alerted to failures
- Normalization of customer data values (think all the way one can spell Massachusetts)
- Data augmentation vendors and services
This session provides practical tips on how to set up data and process quality management campaigns in Marketo.
Marketo User Group Presentation 3.17.15.pptx (841.3 KB)