How does the Known Leads Targeting work?

Version 1

    New Lead with no email address and no Marketo cookie:

    If a new lead fills out a Marketo form.

    Their Marketo cookie is created, lead details (including the cookie) will be updated and the Lead-Database and RTP sync process will be initiated.

    They will then be known to RTP and eligible for 1:1 personalized RTP campaigns.

    This sync process may take a few minutes so personalization based on lead data will be available from the lead’s next visit.

     

    Lead with email address but no Marketo cookie:

    When a known lead with no cookie (e.g. a lead from a tradeshow or a list) receives a Marketo email campaign and clicks on a link in the email and arrives to the website, the RTP script runs and a new Marketo cookie is created for them.

    The creation of the cookie is also sent to the Lead-Database and initiates the RTP sync process for this lead.

    This sync process may take a few minutes so personalization based on lead data will be available from the lead’s next visit.

     

    Known Lead with email address and Marketo cookie:

    Any changes to the lead’s data will be synced between the Lead-Database and RTP within 5 minutes interval.