How does the Known Leads Targeting work?

Document created by 2174 on Apr 27, 2015
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New Lead with no email address and no Marketo cookie:

If a new lead fills out a Marketo form.

Their Marketo cookie is created, lead details (including the cookie) will be updated and the Lead-Database and RTP sync process will be initiated.

They will then be known to RTP and eligible for 1:1 personalized RTP campaigns.

This sync process may take a few minutes so personalization based on lead data will be available from the lead’s next visit.

 

Lead with email address but no Marketo cookie:

When a known lead with no cookie (e.g. a lead from a tradeshow or a list) receives a Marketo email campaign and clicks on a link in the email and arrives to the website, the RTP script runs and a new Marketo cookie is created for them.

The creation of the cookie is also sent to the Lead-Database and initiates the RTP sync process for this lead.

This sync process may take a few minutes so personalization based on lead data will be available from the lead’s next visit.

 

Known Lead with email address and Marketo cookie:

Any changes to the lead’s data will be synced between the Lead-Database and RTP within 5 minutes interval.

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