How to Build a World Class Cust Marketing Team 2014 Final.pdf

Version 2

    Marketo's Customer Marketing Team will share the inside scoop on how they built world class programs at Marketo, and why customer marketing is so important to an organization. Come prepared to be entertained! You'll laugh, you'll cry, and more importantly, you'll leave with the following knowledge:

    • What programs to run and how to run them
    • How to measure success
    • What technology we leverage
    • How to engage your customers
    • How to ensure your customers are always learning
    • How to reward your customers
    • How successful customer programs effect the bottom line