How are the Original Search Phrase and Original Search Engine fields populated?

Document created by 13b7438e60961ff9becfd2933cd2f136119f537b Employee on Dec 22, 2014Last modified by Vishal Sharma on Jun 26, 2018
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Question:

How are the Original Search Engine and Original Search Phrase fields populated?

 

Answer:

Both fields get populated if the very first webpage visit is due to the lead clicking on a link from a search engine. If the lead logs their very first webpage visit to your website via directly typing in the URL or clicking an email link then the Original Search Engine / Search Phrase will not be populated.

 

Note: If leads utilize secure search such as https://www.google.com, these fields will not populate either due to the fact that providers hide the data.


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