How are the Original Search Phrase and Original Search Engine fields populated?

Version 2

    Question:

    How are the Original Search Engine and Original Search Phrase fields populated?

     

    Answer:

    Both fields get populated if the very first webpage visit is due to the lead clicking on a link from a search engine. If the lead logs their very first webpage visit to your website via directly typing in the URL or clicking an email link then the Original Search Engine / Search Phrase will not be populated.

     

    Note: If leads utilize secure search such as https://www.google.com, these fields will not populate either due to the fact that providers hide the data.