Finding Junk Leads

Version 3

    Marketo has built-in spam lead filtering for leads who fill out Marketo forms on your landing pages.  However, junk leads may still get into your Lead Database.  You can use a Smart List to find these junk leads or other leads who you might not want in your database.

    Here are some examples of leads you might not want:

    • missing company name or last name
    • email address bounced
    • has a personal email address (like yahoo.com)

     

    Say you want to find all leads who use a personal email address. You could build a Smart List that checks by using the Email Address and looks for leads whose email address contains a non-commercial domain:

    rtaImage.png

    Common personal email domains
    gmail.com
    hotmail.com
    live.com
    msn.com
    rocketmail.com
    yahoo.com
    ymail.com
    sbcglobal.com
    comcast.com
    aol.com
    netzero.com

    After that, it's up to you how you want to handle those leads. You could:

    • ask them to provide a commercial email address (with an email, landing page, and form)
    • stop their emails with Marketing Suspended or Blacklisted (using Change Data Value)
    • delete those leads (using Delete Lead)

     

    You can build similar Smart Lists to find potential junk leads such as:

    • undeliverable email addresses -- filter on Email Invalid is true
      rtaImage (1).png
    • missing a company name -- filter on Company Name is empty
      rtaImage (2).png