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How Do Leads Get Into Marketo?

Document created by 2029 on Dec 12, 2014Last modified by 9588451ecc601f1a2620c0a3338f73ddec06dbf4 on Jan 21, 2015
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Here is a list of all the ways leads can get into Marketo.

 

 

Marketo Forms On Marketo Landing Pages

When leads fill out forms on your landing pages, they are automatically added to your Marketo lead database.


Marketo Forms On Non-Marketo Landing Pages

You can "copy" the form HTML from Marketo, make slight changes and add it to your own website. Leads filling out these forms are also added to the Marketo lead database. Note, progressive profiling and form pre-fill are not available in this situation. 


Marketo Forms On Non-Marketo Landing Pages Using Iframes

This method allows you to use a Marketo form on your own website without losing form pre-fill and progressive profiling.


APIs

  Using the SOAP API or JavaScript (Munchkin) API allows you to add leads directly into your database. 


List Import

  Import a list of leads into the Marketo lead database. 


CRM

The CRM Sync will pull down and keep in sync any lead originating in the CRM system.


Manually in the Lead Database

A lead can also be created in Marketo manually.

 

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