• Cracking the Inbox Code: Barracuda

    Barracuda Spam Firewall  Advanced Threat Protection The Barracuda Email Security Service includes a rich set of inbound and outbound email filtering policy options, including anti-spam, antivirus, rate control, I...
    Kiersti Esparza
    last modified by Kiersti Esparza
  • Support News - WordPress 4.2.3 Security and Maintenance Release Affecting Marketo Embedded Forms

    The recent WordPress 4.2.3 security release is affecting Marketo embedded forms.  WordPress is injecting code that comments out the line of the embedded code that loads the form.  This prevents the form from...
    Kenneth Law
    last modified by Kenneth Law
  • Embedding Global Forms without Losing Tracking: Part II

    This blog is the second in a series on ways of tracking lead acquisition and program success when you are embedding global forms on a non-Marketo landing page or website.   The first option we covered is depende...
  • Thank you all who attended the University Day sessions! (2 of 2 posts)

    Carmi Lopez-Jones, an AMAZING Deliverability Consultant at Marketo, and I presented on Marketo's University Day at Summit.  I promised to share the content we presented in this blog because our PPTs were updated ...
    Kiersti Esparza
    last modified by Kiersti Esparza
  • Custom Sync Filter for Microsoft Dynamics Integration

    With the Sync filter for the Marketo-Dynamics CRM sync, it is possible to restrict which records flow into Marketo. This can be applied to all entities. For each of the entities, the filter needs to be set up separate...
  • Support Portal - Universal ID Enhancement Part 2

    Hello Marketing Nation!   As we promised, the additional features to enhance your Universal ID experience in the Support Portal have been released.   1.  Now, the Support Portal will recognize both yo...
    Kenneth Law
    last modified by Kenneth Law
  • Tracking Click to Call Links

    In an email, you may have a telephone number that you want to be linked so that when someone clicks on it on a mobile device, it automatically pops up in their phone so they can make the call.   The standard appr...
  • Safe Harbor Program Update

    Like you, Marketo takes privacy seriously. We treat the data that you collect and use on our platform with the utmost sensitivity and employ strict policies and appropriate protections to help ensure the privacy of th...
    Kenneth Law
    last modified by Kenneth Law
  • Support News: Marketo Updating SSL for Increased Security

    Marketo is strengthening our encryption protocols and following security best practices.   RC4 cypher used in TLS/SSL transactions is no longer considered s strong security protocol and will be gradually disable...
    Kenneth Law
    last modified by Kenneth Law
  • Thank you all who attended the University Day sessions! (1 of 2 posts)

    Carmi Lopez-Jones, an AMAZING Deliverability Consultant at Marketo, and I presented on Marketo's University Day at Summit.  I promised to share the content we presented in this blog because our PPTs were updated ...
    Kiersti Esparza
    last modified by Kiersti Esparza
  • How to get started with HTML:

    Back when I taught corporate training classes, there would always be someone in my Microsoft Front Page or Adobe Dreamweaver class asking "Awwww, do I HAVE to learn HTML?"   I explain the relationship between HT...
    Jordan Lund
    last modified by Jordan Lund
  • Alphabet Soup - CNAME, SPF, and DKIM on your DNS - pt. 1. CNAME

    There seems to be a lot of confusion about what these are and what they do, so I thought I would do a little post on it to try and clear it up.  Let's look at CNAMEs first.   CNAME is short for "canonical n...
    Roxann McGlumphy
    last modified by Roxann McGlumphy
  • Interpreting Bounce Codes

    When you add the Email Invalid Cause to display as a Column to any of your Deliverability Smartlists, you will see a code value*, and potentially a suffix as well, to help you understand the reason for a Hard Bounce.&...
    Kiersti Esparza
    last modified by Kiersti Esparza
  • Embedding Global Forms without Losing Tracking: Part I

    If you choose to use the embed code to place Marketo forms on your website, you likely are creating each form as a local asset to a program. This allows you to easily track acquisition for new leads that are created a...
  • Embedding Global Forms Without Losing Tracking: Part III

    This blog is the third and final part in a series on ways of tracking lead acquisition and program success when you are embedding global forms on a non-Marketo landing page or website.   The first option we cove...
  • Using the Calendar Token as an Image

    When you create a calendar token and place it in your emails, it creates a text link like this: Sometimes people want something a little bit showier so they try to make an image that links to the .ics file. This does...
  • Alphabet Soup - CNAME, SPF, and DKIM on your DNS - pt.2 SPF and DKIM

    Wikipedia defines SPF as follows:    Sender Policy Framework (SPF) is a simple email-validation system designed to detect email spoofing by providing a mechanism to allow receiving mail exchangers to check ...
    Roxann McGlumphy
    last modified by Roxann McGlumphy
  • Quick Tip: Don't over include: in your SPF

    Are you frustrated by an SPF record that is not valid?   One of the most common reason an SPF record will break is because it is including too many mechanisms. Are you looking for a quick win to make sure your S...
    Kiersti Esparza
    last modified by Kiersti Esparza
  • Enhancements in Marketo Support Case Submission

    Hello Wonderful Purple People! We've made some long awaited changes as well as some enhancements that we think will make our case submission form even more productive.  This is just the first step for a slew of...
    Kenneth Law
    last modified by Kenneth Law
  • What the heck happened!? When your deliverability takes a hit

    Let's say that you have a weekly newsletter that you send out through Marketo and every week your deliverability is 95% or better - except last week!  Your deliverability was only 80%!  What the heck happene...
    Roxann McGlumphy
    last modified by Roxann McGlumphy