If you choose to use the embed code to place Marketo forms on your website, you likely are creating each form as a local asset to a program. This allows you to easily track acquisition for new leads that are created as the result of filling out that form.
The downside to taking this approach is that you are then managing many more forms. When you need to make a change to a field that lives on many forms (say some new country declares independence), you have created quite the administrative nightmare for yourself.
So how do you balance between scalability and trackability?
Let’s say you have two case studies (Company A and Company B) and you want to use the same form on two different landing pages. Here’s a fairly simple approach to solving this:
Are you thinking this sounds too easy? Well, stay tuned – we have more complicated options coming for you in a future post!
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