• DPAs (Updated- link below)

    Marketo Data Processing Addenda Marketo takes privacy very seriously. We treat the data that our customers collect and use on our platform with the utmost sensitivity and employ strict policies and protections to hel...
    Jack Yusko
    last modified by Jack Yusko
  • Marketo's Data Processing Addendum

    Data Processing Addendum (DPA) This addendum includes all required terms for GDPR compliance, plus Standard Contractual Clauses which serve as a safeguard to govern transfers of personal data out of the EU/EEA/Switz...
    Jack Yusko
    last modified by Jack Yusko
  • Your Complete Roadmap to Becoming a Marketo Advocate

    The Marketo Customer Advocacy Program, Advocate Nation, aims to help customers showcase their success and engage with the Marketo Community. We have a number of opportunities available for our customers to network, sh...
    Deborah Kim
    last modified by Deborah Kim
  • Anonymous Lead Upgrades – Under The Hood

    Included in this article Summary Anonymous Web Activity Logging Triggered Smart Campaigns Smart List Filters     Summary The goal of the upgrade to the anonymous lead promotion process is to increase t...
    Mike Reynolds
    last modified by Mike Reynolds
  • Email 2.0 Hack - UTM Parameters as local variables

    I previously answered a question in the discussions about this topic and figured I would share a bit more details about it. Feel free to post questions/feedback and I'd be happy to update this.   UTM tagging, ext...
    Erik Heldebro
    last modified by Erik Heldebro
  • Consumers are Humans too

    Earlier in my career, I focused my work on assisting consumer marketers in their segmentation. One of my guiding principles was that Consumers are Humans and act like Humans vs. treating them as a demographic (which j...
  • UTM Tracking & Marketo – Part Deux

    In our first post, we discussed the concept of URLs and UTM tracking. Now that those are in place, we will dive into the setup with Marketo. Here are the high-level steps: Create the UTM fields in order to have a pla...
    Ryan Vong
    last modified by Ryan Vong
  • Understanding Attribution in Marketo

    I created this as I was studying for the Revenue Cycle Analytics exam. I tried so hard to understand Attributions in Marketo by watching a video about attribution in Marketo University, as well as reading the Product ...
    Muhammad Ardhin
    last modified by Muhammad Ardhin
  • What is Purple Select?

    What is Purple Select?Purple Select is Marketo’s new customer advocate program made specifically to recognize our rock star customers for personal achievement, company success or just sharing the purple love. No...
    last modified by Megan Truett
  • Marketo Email Insights: Performance Review and Documentation

    Email performance analytics sits at the heart of every digital marketer, you want to be aware of how the performance has been and need the ability to report on the same using various dimensions relative to your market...
    Neeraj Shahdadpuri
    last modified by Neeraj Shahdadpuri
  • Testing Roadmap Example - Tradeshow Lead Nurture Email Content

    this is an example doc used in this post that shows how to create successful nurture programs   Lead Nurture: Email Content (EXAMPLE) Drop Date: MM/DD/YYYY Reviewers: Final Approval:   Overview Purpose: A...
    Allison Sparrow
    last modified by Megan Truett
  • Data Processing Addendum

    This document contains Marketo's GDPR Addendum and Standard Contractual Clauses. See here for more information on Marketo's Data Processing Addendum (DPA) and GDPR Addendum.
    Jack Yusko
    last modified by Jack Yusko
  • Marketo ExPeerience: Marketo-Fu with Joe Reitz

    Marketo Champion, Joe Reitz, has developed a video series for all Marketo users. From beginner to advanced there is something for everyone to learn from in the videos.   Below you'll find links to all of Joe's v...
    Katie Pedroza
    last modified by Janet Dulsky
  • Translation Library

    Over the last few years all these translations have been gathered together by my colleagues. One of them had kindly gathered them into this beautiful display and I thought it was worth sharing with you all. CTAs ...
    Gerard Donnelly
    last modified by Gerard Donnelly
  • Content AI FAQ

    If you have not heard or seen it yet, in the Fall 2016 Release, we were super excited to launch our ContentAI (Predictive Content) for Email. This included a revamp of the ContentAI App (previously known as Predicti...
    David Myers
    last modified by David Myers
  • Roles Documentation

    Hi All,   I recently inherited a marketo database and am new to administrating the platform in general. I come from a salesforce background and have been spoiled at having the ability to look up what each permis...
    Janet Dulsky
    last modified by Janet Dulsky
  • Anonymous Lead Promotion to Known Lead – Munchkin V2 Behavior

    Included in this article Summary How Leads Become Known Anonymous Web Activity Logging Triggered Smart Campaigns   Revised 2/19/2016 Replaced screen shots with corrected versions   Summary When a per...
    Mike Reynolds
    last modified by Mike Reynolds
  • Adding Predictive Content in Email without an Email 2.0 Template

    If you are not using an Email 2.0 template, then adding Predictive Content in your email can be done simply by tagging an image in your template as a Marketo Editable Image Element.   See docs how to do this: htt...
    David Myers
    last modified by David Myers
  • Opt-in workflow

    With General Data Protection Regulation (GDPR) hanging over every marketing professionals head, stay ahead of the curve and set up your opt-in strategy right.
    Allison Schoner
    last modified by Allison Schoner
  • Email Best Practices

    Brought to you by Email Marketing Software by Marketo