GDPR Addendum This addendum modifies your subscription services agreement with Marketo to incorporate all GDPR required terms. It does not contain a safeguard to govern transfers of personal data out of the EU/EEA/Sw... Email performance analytics sits at the heart of every digital marketer, you want to be aware of how the performance has been and need the ability to report on the same using various dimensions relative to your market... this is an example doc used in this post that shows how to create successful nurture programs Lead Nurture: Email Content (EXAMPLE) Drop Date: MM/DD/YYYY Reviewers: Final Approval: Overview Purpose: A... This document contains Marketo's GDPR Addendum and Standard Contractual Clauses. See here for more information on Marketo's Data Processing Addendum (DPA) and GDPR Addendum. Marketo Champion, Joe Reitz, has developed a video series for all Marketo users. From beginner to advanced there is something for everyone to learn from in the videos. Below you'll find links to all of Joe's v... Over the last few years all these translations have been gathered together by my colleagues. One of them had kindly gathered them into this beautiful display and I thought it was worth sharing with you all. CTAs ... If you have not heard or seen it yet, in the Fall 2016 Release, we were super excited to launch our ContentAI (Predictive Content) for Email. This included a revamp of the ContentAI App (previously known as Predicti... Hi All, I recently inherited a marketo database and am new to administrating the platform in general. I come from a salesforce background and have been spoiled at having the ability to look up what each permis... Included in this article Summary How Leads Become Known Anonymous Web Activity Logging Triggered Smart Campaigns Revised 2/19/2016 Replaced screen shots with corrected versions Summary When a per... If you are not using an Email 2.0 template, then adding Predictive Content in your email can be done simply by tagging an image in your template as a Marketo Editable Image Element. See docs how to do this: htt... In our first post, we discussed the concept of URLs and UTM tracking. Now that those are in place, we will dive into the setup with Marketo. Here are the high-level steps: Create the UTM fields in order to have a pla... See here for information on Marketo's GDPR Addendum. Included in this article Summary Anonymous Web Activity Logging Triggered Smart Campaigns Smart List Filters Summary The goal of the upgrade to the anonymous lead promotion process is to increase t... Marketo Data Processing Addenda Marketo takes privacy very seriously. We treat the data that our customers collect and use on our platform with the utmost sensitivity and employ strict policies and protections to hel... With General Data Protection Regulation (GDPR) hanging over every marketing professionals head, stay ahead of the curve and set up your opt-in strategy right. Brought to you by Email Marketing Software by Marketo Contrary to what you might have heard, rumors about the Marketing Funnel’s demise are greatly exaggerated. The Funnel is alive and well. And it should be leveraged extensively by Marketers. It provides a c... Big Data is rock’n the Marketer’s world. It is signalling a wake-up call that marketers need to be more metrics driven, more technically savvy and more process oriented. At the top of the food chain, CMOs ... Over the last year, the role of a marketing team within a company, particularly the CMO, has evolved drastically. Being able to market in its most traditional sense is no longer they key: businesses expect marketers t... Good tips to help prepare you for tomorrow.