• Beware the Category-less Soft Bounce

    Or not so much “beware” as ignore an Email Bounced Soft that doesn't have an associated Category.   Far too many posts and practices imply that grouping Email Bounced Soft-s together with a simple fil...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Syncing a Previously Hidden SFDC Field - Part II (Lookup Field)

    Here are the steps for syncing a lookup field on the SFDC Lead Object.   Step 1. Make the lookup field visible on the SFDC Marketo Profile Step 2. If the lookup field is referencing a SFDC Custom Object, make s...
    Brian Law
    last modified by Brian Law
  • Managing Engagement Programs - [Marketo Success] Guide Sneak Peak

    At Marketo, we understand that sharing knowledge with your peers is a great way to help accelerate learning. That’s why we partnered with our 2018 Marketo Champions to pull together a new ebook that dives into h...
    Katie Pedroza
    last modified by Katie Pedroza
  • Building an advanced email queue with Marketo Engagement Programs

    By Phillip Wild, original discussion can be found here.   Marketo’s Engagement Programs can do some extremely useful things for the marketer. What was once a series of complicated user journeys can now be d...
    Janet Dulsky
    last modified by Janet Dulsky
  • A/B Testing Your Landing Pages - [Marketo Success] Guide Sneak Peek

    This week, we prepared another excerpt from our brand new Marketo Champion-authored ebook, titled [Marketo Success] Guide. The [Marketo Success] Guide will give marketers detailed insights to navigate Marketo like our...
    Katie Pedroza
    last modified by Katie Pedroza
  • Access Community Via a Mobile App

    A few of you requested a better mobile experience for our MUG Leaders. Well, here’s v.1 of that better experience. Here's how to access it:   Download the App Jive Mobile by Jive Software (It has a blue l...
  • Marketo Cookies Across Multiple Domains

    Many new customers are confused as to how Marketo’s munchkin code works when it is applied on different, separate domains. They often expect to be able to automatically track behavior on multiple domains just by...
    Jodi Florence
    last modified by Jodi Florence
  • Marketo Revenue Attribution Explained

    By Tom Grubb, Chief Strategy Officer, Digital Pi   What can you say about marketing analytics that hasn’t already been said? Plenty when you know how many well-intentioned marketers too often misrepresent,...
    Janet Dulsky
    created by Janet Dulsky
  • A hackity-hack for “Ends With” and email domains

    If you've been around the block with Marketo Smart Lists, you know there's no Ends With operator, only Starts With and Contains.[1]   This puts a damper on a common need: accurately searching for an email domain...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Calling the Twilio Lookup API as a Marketo webhook

    Twilio offers a pretty awesome Lookup API to enrich phone numbers with metadata: it can distinguish mobile and landline numbers (Sales will thank you!), determine carrier (which has demographic significance, like it o...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • How 2B Fearless with Fearless 50 Member, Brooke Bartos

    In the feedback from our Marketo Fearless Forum: Edition 03 , we received a lot of comments asking for more information on the inaugural members of our Fearless 50. As a result, we have created a new series for our cu...
    Elise Hudson
    last modified by Elise Hudson
  • How Marketo Champion Rachel Noble Reports on Dynamic Content and Multi-Touch Attribution

    ***Posted on behalf of Rachel Noble, Manager of Client Services at Digital Pi***   Reporting on multi-touch attribution If you have Revenue Explorer (aka Marketo Advanced Report Builder), you’ve seen (FT)...
    Katie Pedroza
    created by Katie Pedroza
  • What #MKTGnation Needs to Know About Marketo Email Editor 2.0

    Marketo has released another very interesting take on WYSIWYG: Email Editor 2.0.With this gallery- and module-enabled interface, life becomes easier for the boots-on-the-ground marketer. Though, just like with Guided ...
    Kim Allen
    last modified by Kim Allen
  • Documenting Your Instance Provides Life-Saving Continuity

    "…the contemporary prejudices that too much paperwork slows you down, clogs things up. But if you take an historical view, it's bureaucracy that sees you through the rocky patches and enables the state to survi...
  • Create a High Impact Nurture Program, Every Time - Part I

    Intro | Part II Create your nurture test roadmap  Having a roadmap discussion ensures program alignment before jumping into implementation phase. Set up a Roadmap meeting, use my template, and set an agenda. Bef...
  • Marketo Segmentation - [Marketo Success] Guide Sneak Peak

    At Marketo, we understand that sharing knowledge with your peers is a great way to help accelerate learning. That’s why we partnered with our 2018 Marketo Champions to pull together a new ebook that dives into h...
    Katie Pedroza
    last modified by Katie Pedroza
  • Marketo Master Class: Lead Nurturing Philosophy with Josh Hill

    The Marketo Master Class series is back with another deep dive into one of the many facets of Marketo: Lead Nurturing. This time around we were lucky enough to team up with Marketo Champion Alumni and Founder of Marke...
    Will Harmon
    last modified by Will Harmon
  • Integrating Appointlet with Munchkin and Marketo forms

    Hadn't even heard of Appointlet until the other day, but when user SS mentioned he was trying to use the REST API to integrate an Appointlet widget with Marketo, I knew there had to be a better way. (There's almost al...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Sample Questions for MCE Exam: Program Fundamentals

    This is the fourth part in my series of sample questions to help you practice for the MCE exam. Part 1 on Admin & Operational topics can be found here. Part 2 on Analytics & Reporting can be found here. Part 3...
  • Yet another way to make Velocity's Boolean-flavored Strings more palatable

    To switch up the Nancy Sinatra song, Booleans keep truthin’, when they ought to be falsin’.   As explored in earlier blog posts, when Marketo exposes Boolean fields in Velocity — fields on the ...
    Sanford Whiteman
    last modified by Sanford Whiteman