• SHA-256-ing an email address in Velocity

    Can't believe someone other than me has thought about cryptographic techniques in Marketo! But in this recent Nation thread, a user asked about attaching the SHA-256 hash of a recipient's email address to (email) link...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Streamline your script tokens with a #displayIfFilled Velocimacro

    Printing fallback content when a Lead field is blank is a basic Velocity task. You can do it in a few lines of clunky code... but that's a few lines too many!   Seeking a one-liner, you might reach for Velocity'...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Marketing Nation Summit @ Adobe Summit March 24-28, 2019

    By now, you've probably heard the exciting news: Marketing Nation Summit is taking place at Adobe Summit, March 24-28, 2019 in Las Vegas!   Why? Because, now that you’re part of the Adobe family, Adobe an...
    Janet Dulsky
    last modified by Janet Dulsky
  • Data Management Best Practices – Inferred Information

    Inferred information is captured by Marketo in the following situations: When an anonymous record fills out a Marketo form on a Marketo landing page When a known record in Marketo which hasn’t been cookied yet...
    Brian Law
    last modified by Brian Law
  • Auto-submitting a form for Known Visitors

    Marketo's Known Visitor HTML (If Known Visitor, Show Custom HTML in Form Editor » Settings) feature is the obvious answer to a few questions:   “How can I completely ungate an asset — no form f...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Introducing your 2019 Marketo Champions!

    Hello Marketing Nation!   Today we are thrilled to announce the Class of 2019 Marketo Champions! Each member of this group has proven themselves to be a steadfast Marketo brand ambassador and a valuable asset to ...
    Will Harmon
    last modified by Will Harmon
  • Data Management Best Practices – Populate Country with Inferred Country Information

    Here is an example of a batch data management campaign to populate an empty Country field with the Inferred Country value. In this case I only wanted to populate the Country field if the inferred value isn't "Anonymou...
    Brian Law
    last modified by Brian Law
  • Splitting delimited strings in a less-smelly way (the “Header String” way)

    This JS string-splitting approach is a sure code smell, but I see it all the time on LPs:   var partsOfString = stringifiedLeadInfo.split("|"); var firstName = partsOfString[0]; var lastName = partsOfString[1]; v...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Marketo Master Class: MarTech Stack Planning with Josh Hill

    With 2019 right around the corner, we wanted to address an ever-important and always-changing landscape, the MarTech stack. That's why we partnered with Marketo Champion Alumni and Founder of Marketing Rockstar Guides...
    Will Harmon
    last modified by Will Harmon
  • Optimizing Your Onboarding with Marketo

    A majority of customers find their consultants to be their most valuable resource during their Marketo onboarding. However, we also know your time with them is limited. Check out the following advice - most of it sour...
    Meghana Rao
    last modified by Meghana Rao
  • Planning and Communicating About Your Marketo Onboarding

    While there's no perfect recipe for success for your Marketo implementation, most Marketo users can agree on two things that'll make the process a whole lot smoother: 1. Plan ahead of time: It's always a good idea to...
    Meghana Rao
    created by Meghana Rao
  • Velocitips: Switch email content based on day/time

    With an assist from Velocity, your emails can have time-responsive content.  (And I don't just mean Happy ${day_of_week}, ${first_name}!)   When the same email is resent with different primary content (e.g....
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Beware the Category-less Soft Bounce

    Or not so much “beware” as ignore an Email Bounced Soft that doesn't have an associated Category.   Far too many posts and practices imply that grouping Email Bounced Soft-s together with a simple fil...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Syncing a Previously Hidden SFDC Field - Part II (Lookup Field)

    Here are the steps for syncing a lookup field on the SFDC Lead Object.   Step 1. Make the lookup field visible on the SFDC Marketo Profile Step 2. If the lookup field is referencing a SFDC Custom Object, make s...
    Brian Law
    last modified by Brian Law
  • Building an advanced email queue with Marketo Engagement Programs

    By Phillip Wild, original discussion can be found here.   Marketo’s Engagement Programs can do some extremely useful things for the marketer. What was once a series of complicated user journeys can now be d...
    Janet Dulsky
    last modified by Janet Dulsky
  • A/B Testing Your Landing Pages - [Marketo Success] Guide Sneak Peek

    This week, we prepared another excerpt from our brand new Marketo Champion-authored ebook, titled [Marketo Success] Guide. The [Marketo Success] Guide will give marketers detailed insights to navigate Marketo like our...
    Katie Pedroza
    last modified by Katie Pedroza
  • Access Community Via a Mobile App

    A few of you requested a better mobile experience for our MUG Leaders. Well, here’s v.1 of that better experience. Here's how to access it:   Download the App Jive Mobile by Jive Software (It has a blue l...
  • Marketo Cookies Across Multiple Domains

    Many new customers are confused as to how Marketo’s munchkin code works when it is applied on different, separate domains. They often expect to be able to automatically track behavior on multiple domains just by...
    Jodi Florence
    last modified by Jodi Florence
  • A hackity-hack for “Ends With” and email domains

    If you've been around the block with Marketo Smart Lists, you know there's no Ends With operator, only Starts With and Contains.[1]   This puts a damper on a common need: accurately searching for an email domain...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Calling the Twilio Lookup API as a Marketo webhook

    Twilio offers a pretty awesome Lookup API to enrich phone numbers with metadata: it can distinguish mobile and landline numbers (Sales will thank you!), determine carrier (which has demographic significance, like it o...
    Sanford Whiteman
    last modified by Sanford Whiteman