• Sample Questions for MCE Exam: Program Fundamentals

    This is the fourth part in my series of sample questions to help you practice for the MCE exam. Part 1 on Admin & Operational topics can be found here. Part 2 on Analytics & Reporting can be found here. Part 3...
    Kristen Carmean
    last modified by Kristen Carmean
  • A New Year, A New Design & Structure In Community!

    Welcome to 2018! We’re starting the new year out on a positive note by rolling out a new design and structure in the Marketing Nation Community with the goal of helping you be more successful with Marketo, more ...
    Janet Dulsky
    last modified by Janet Dulsky
  • Sample Questions for MCE Exam: Admin & Operational

    There are not that many practice questions out there for the new MCE exam. I took the ones from the study guide and wrote about 100 or so additional of my own to help my team study. If the list of topics wasn't enough...
    Kristen Carmean
    last modified by Kristen Carmean
  • Those bulletproof buttons are also *tracking*-proof, though (here's the fix)

    Some time back, the folks at Campaign Monitor contributed the go-to fancy button builder for cross-device emails, Bulletproof email buttons. If you haven't seen it, it looks like this:     Their compatibili...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Choosing Between Custom Fields, Custom Objects, and Custom Activities

    I've been keeping a chart of differences between custom fields, custom objects, and custom activities to help my customers choose the right place to store data. Not all of the functionality is immediately obvious but ...
    Kristen Carmean
    last modified by Kristen Carmean
  • Keeping Your Data Clean with Data Management Campaigns

    So you have the keys to this awesome new platform called Marketo; especially exciting if you are coming off of an email service provider where your marketing tools are limited.  You probably have a few programs r...
    Jason Vincik
    last modified by Jason Vincik
  • Checklist for Testing an Engagement Program

    This checklist can be used when testing an engagement program with emails in the streams (It is not comprehensive for the use case when you have programs within your streams also.)   Turn off the program in the ...
    Kristen Carmean
    last modified by Kristen Carmean
  • Continuing the Conversation from Email to Web Using MLM Programs and Campaigns in Web Personalization

    When creating a segment, one of the Know Leads filters in Web Personalization provides the ability to create personalized campaigns based on a Marketo Email Campaign.  This provides a very powerful way to create ...
    Susan Sauter
    last modified by Susan Sauter
  • What Happens When a Nurture Email is Sent through Sales Insight

    A client recently asked me if a sales rep used Marketo Sales Insight to send an email which was in an engagement program, would that email be sent again in the nurture or skipped.   In theory, it seems like the ...
    Jodi Florence
    last modified by Jodi Florence
  • Testing Known Lead Data in Web Personalization (RTP) Segments

    Many of you already know how to Create an RTP Segment Using Known Lead Data, but what do you do if you want to test that segment?   It’s easy – here’s how you do it… First, you must cle...
    Susan Sauter
    last modified by Susan Sauter
  • 3 Ways to Test Web Personalization Campaigns

    One of the hardest things about using targeted web personalization campaigns is testing the campaign before launching it. Within Marketo’s automation platform, there are a host of testing techniques available in...
    Jodi Florence
    last modified by Jodi Florence
  • The Case of the Racing Triggers

    When using triggers to either update lead data or to act upon that data, it's important to understand that triggers could cause smart campaigns to "compete" with one another. Consider the following scenario – ta...
    Michaela Iery
    last modified by Michaela Iery
  • Deciding on Order of Choices in Flow Steps

    When you have a flow step with many choices, the order in which you put those choices matters. I sometimes see flow steps like this one: This campaign has 13 choices, and it's basically normalizing the country name...
    Kristen Carmean
    last modified by Kristen Carmean
  • Syncing a Previously Hidden SFDC Field - Part II (Lookup Field)

    Here are the steps for syncing a lookup field on the SFDC Lead Object.   Step 1. Make the lookup field visible on the SFDC Marketo Profile Step 2. If the lookup field is referencing a SFDC Custom Object, make s...
    Brian Law
    last modified by Brian Law
  • Native De-Dupe Behavior for Form Submissions

    Here is additional information about native de-dupe behavior for form submissions to supplement the great article John Mattos wrote about "The Unintended Consequences of Duplicates in Marketo."   During form sub...
    Brian Law
    last modified by Brian Law
  • List Membership and Program Membership - There's a Difference

    Consider a lead nurturing program for people who love basset hounds. (Anyone who knows me knows I would be the first person on this list.) Your sales team has given you a .csv file of customers that they would like yo...
    Michaela Iery
    last modified by Michaela Iery
  • Native De-Dupe Behavior by Activity

    Here is a list of Marketo's native de-dupe behavior by activity.   Activity De-Dupe Behavior Comments List import Marketo will match with the record which was most recently updated Not cookied and fills ...
    Brian Law
    last modified by Brian Law
  • Comparing Marketo Email Performance with a Competitor 

    Many of our clients migrate to Marketo from other marketing automation platforms and want to understand the differences between our email performance and their previous provider.   I have been working with one ...
    Jodi Florence
    last modified by Jodi Florence
  • PPC and Web Personalization – Perfect Together

    So you’ve decided Pay-per-click Ads are working for your organization, or maybe you are just dipping your toe in the PPC ocean. Why not amp up the power of that marketing investment with web personalization? Thi...
    Susan Sauter
    last modified by Susan Sauter
  • Velocity script tokens as an alternative for dynamic content

    Following up on Kristen Carmean's awesome blog post with great examples of Velocity scripting, I’ve got another example of a basic email token Velocity script that allows you to serve up dynamic content without ...
    Michaela Iery
    last modified by Michaela Iery