• SHA-256-ing an email address in Velocity

    Can't believe someone other than me has thought about cryptographic techniques in Marketo! But in this recent Nation thread, a user asked about attaching the SHA-256 hash of a recipient's email address to (email) link...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Tips for the New MCE (Marketo Certified Expert) Exam

    I just recently renewed my Marketo Certified Expert status with the latest iteration of the certification exam. It's quite a bit different from the previous versions, so I thought it would be helpful to provide a list...
    Kristen Carmean
    last modified by Kristen Carmean
  • No, sandy@gmail isn’t an “incomplete” e-mail address!

    The Forms 2.0 Email type — just like a standard HTML <input type="email"> — won't throw an error on email addresses like:   sandy@gmail jeff@amazon alejandra@zz That is, domains with only a sing...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Subscription Center - Check/Uncheck All Javascript

    Recently someone on my team asked me for a bit of help in writing some JavaScript to check and uncheck the boxes on a subscription center when someone selects the Unsubscribe from All checkbox. You would think this co...
    Kristen Carmean
    last modified by Kristen Carmean
  • Building an advanced email queue with Marketo Engagement Programs

    By Phillip Wild, original discussion can be found here.   Marketo’s Engagement Programs can do some extremely useful things for the marketer. What was once a series of complicated user journeys can now be d...
    Janet Dulsky
    last modified by Janet Dulsky
  • Don't call a Marketo LP an “External URL” even if it sort-of-works

    When choosing a Thank You/Follow Up URL, Form Editor presents 3 largely self-explanatory options: Choosing Landing Page will give you a nice dropdown of all your approved Marketo LPs. Choosing External URL and enteri...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Marketo Revenue Attribution Explained

    By Tom Grubb, Chief Strategy Officer, Digital Pi   What can you say about marketing analytics that hasn’t already been said? Plenty when you know how many well-intentioned marketers too often misrepresent,...
    Janet Dulsky
    created by Janet Dulsky
  • Using Formulas in Marketo

    When it comes to formulas in Marketo, most users have doubts about how to use them and their real benefits. Formulas can be used for several purposes, such as data cleaning, formatting, validating emails, defining seg...
    Fab Capodicasa
    last modified by Fab Capodicasa
  • Create a High Impact Nurture Program, Every Time - Part I

    Intro | Part II Create your nurture test roadmap  Having a roadmap discussion ensures program alignment before jumping into implementation phase. Set up a Roadmap meeting, use my template, and set an agenda. Bef...
    Allison Sparrow
    last modified by Allison Sparrow
  • In Visibility Rules, “Contains” means a regular expression, not a simple string match

    Little-publicized, to the point that even Support might not be in the loop: the Visibility Rule Contains operator does allow multiple values. The Contains value is interpreted as a full-fledged regular expression, so ...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Summit 2018 University Day Registration Last Call!

      It's not too late to register for University Day!   Accelerate your Marketo learning at the Marketing Nation Summit 2018! Join us at University Day on April 29, 2018, where you can take your Marketo ski...
    Marketo University
    last modified by Marketo University
  • 18 Fabulous Summit Sessions From Amazing Marketo Champions & Champion Alumni!

    Be sure you sign up for as many of these 18 (2X more than at Summit 2017!!!) fabulous Marketo Technical & Foundational Techniques track sessions from our very own amazing Marketo Champions and Champion Alumni as y...
    Janet Dulsky
    last modified by Janet Dulsky
  • More input mask tweaks for Marketo Forms

    You've seen before that the Forms 2.0 input mask plugin can be tweaked to do some more elegant stuff. Here are a few more things you might want to do. I only recommend masks for things that have an explicit standard (...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Velocity ${formal.notation} invites syntax errors: use it wisely

    There are 2 ways to access references (i.e. variables) in Velocity.   (1) Simple/shorthand notation, prefixed with a $:   $variableName $variable.property $variable.method() $variable.property.method() ...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Sample Questions for MCE Exam: Analytics & Reporting

    This is the second part in my series of sample questions to help you practice for the MCE exam. Part 1 on Admin & Operational topics can be found here.   Questions Answers Correct Answer How can you determine...
    Kristen Carmean
    last modified by Kristen Carmean
  • Velocity Snippets #1: Sorts and seeks

    The idea is for Snippets posts to be code-centric as opposed to blather-centric. Copypasta with minimal commentary… let's see how it goes!   ArrayLists in brief As you advance with Velocity, you'll make he...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Tips for Identifying Bad Data – Possible Invalid Email Addresses

    Instructions to identify possible invalid email addresses and to set them to Marketing Suspended while you manually clean them up. In this example, Marketo hasn't marked them automatically as Email Invalid yet. Altern...
    Brian Law
    last modified by Brian Law
  • Summit Is Around The Corner--Are You Ready To Learn?

    Summit is just a little over a month away (April 29th-May 2nd) and you don’t want to miss out! Make sure you have your pass so you can join us in San Francisco to learn from marketers like you who share similar ...
    Janet Dulsky
    last modified by Janet Dulsky
  • Velocitip: Convert was-Boolean, now-String → Number, then enjoy $display.message

    Boolean type fields enjoy a strange place in Marketo's Velocity implementation. On the Marketo UI side and via most Marketo APIs, Booleans hold consistent true/false values (presumably using SQL bit type fields under ...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Using Munchkin on Multiple Domains

    You can use Munchkin on any page you like, but the thing to remember if you have multiple products or divisions in your company is that Munchkin cannot automatically track a lead across domains.  This only applie...
    John Clark
    last modified by John Clark