• Create a High Impact Nurture Program, Every Time - Part I

    Intro | Part II Create your nurture test roadmap  Having a roadmap discussion ensures program alignment before jumping into implementation phase. Set up a Roadmap meeting, use my template, and set an agenda. Bef...
    Allison Sparrow
    last modified by Allison Sparrow
  • In Visibility Rules, “Contains” means a regular expression, not a simple string match

    Little-publicized, to the point that even Support might not be in the loop: the Visibility Rule Contains operator does allow multiple values. The Contains value is interpreted as a full-fledged regular expression, so ...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Summit 2018 University Day Registration Last Call!

      It's not too late to register for University Day!   Accelerate your Marketo learning at the Marketing Nation Summit 2018! Join us at University Day on April 29, 2018, where you can take your Marketo ski...
    Marketo University
    last modified by Marketo University
  • 18 Fabulous Summit Sessions From Amazing Marketo Champions & Champion Alumni!

    Be sure you sign up for as many of these 18 (2X more than at Summit 2017!!!) fabulous Marketo Technical & Foundational Techniques track sessions from our very own amazing Marketo Champions and Champion Alumni as y...
    Janet Dulsky
    last modified by Janet Dulsky
  • More input mask tweaks for Marketo Forms

    You've seen before that the Forms 2.0 input mask plugin can be tweaked to do some more elegant stuff. Here are a few more things you might want to do. I only recommend masks for things that have an explicit standard (...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Velocity ${formal.notation} invites syntax errors: use it wisely

    There are 2 ways to access references (i.e. variables) in Velocity.   (1) Simple/shorthand notation, prefixed with a $:   $variableName $variable.property $variable.method() $variable.property.method() ...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Sample Questions for MCE Exam: Analytics & Reporting

    This is the second part in my series of sample questions to help you practice for the MCE exam. Part 1 on Admin & Operational topics can be found here.   Questions Answers Correct Answer How can you determine...
    Kristen Carmean
    last modified by Kristen Carmean
  • Velocity Snippets #1: Sorts and seeks

    The idea is for Snippets posts to be code-centric as opposed to blather-centric. Copypasta with minimal commentary… let's see how it goes!   ArrayLists in brief As you advance with Velocity, you'll make he...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Tips for Identifying Bad Data – Possible Invalid Email Addresses

    Instructions to identify possible invalid email addresses and to set them to Marketing Suspended while you manually clean them up. In this example, Marketo hasn't marked them automatically as Email Invalid yet. Altern...
    Brian Law
    last modified by Brian Law
  • Summit Is Around The Corner--Are You Ready To Learn?

    Summit is just a little over a month away (April 29th-May 2nd) and you don’t want to miss out! Make sure you have your pass so you can join us in San Francisco to learn from marketers like you who share similar ...
    Janet Dulsky
    last modified by Janet Dulsky
  • Velocitip: Convert was-Boolean, now-String → Number, then enjoy $display.message

    Boolean type fields enjoy a strange place in Marketo's Velocity implementation. On the Marketo UI side and via most Marketo APIs, Booleans hold consistent true/false values (presumably using SQL bit type fields under ...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Using Munchkin on Multiple Domains

    You can use Munchkin on any page you like, but the thing to remember if you have multiple products or divisions in your company is that Munchkin cannot automatically track a lead across domains.  This only applie...
    John Clark
    last modified by John Clark
  • Data Management Strategies – Managing Chronic Non-responders (never open or click) Part I

    Whether you are a major enterprise or a small start-up, managing chronic non-responders, records who never open or click your emails, will help protect your sender reputation by reducing the chance for a spam complian...
    Brian Law
    last modified by Brian Law
  • Velocitip: Use ArrayList.equals() for multiple comparisons

        Velocity is the only language where Brevity for Brevity's Sake is OK.     In other languages, reducing total lines of code (LOC) with show-offy shortcuts just means your code will mak...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • A confirmation popup bar for Marketo Forms

    Y'all have seen this type of double-confirmation popup, I'm sure: It's helpful if you want to give end users a little additional nudge, for example to use their legal name, a working email address, and so on — ...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Those bulletproof buttons are also *tracking*-proof, though (here's the fix)

    Some time back, the folks at Campaign Monitor contributed the go-to fancy button builder for cross-device emails, Bulletproof email buttons. If you haven't seen it, it looks like this:     Their compatibili...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Sample Questions for MCE Exam: Program Fundamentals

    This is the fourth part in my series of sample questions to help you practice for the MCE exam. Part 1 on Admin & Operational topics can be found here. Part 2 on Analytics & Reporting can be found here. Part 3...
    Kristen Carmean
    last modified by Kristen Carmean
  • Before You Pull the Trigger on Triggers

    Triggers for smart campaigns are fantastic – they allow what I affectionately call slow cooker marketing automation (aka “set it and forget it”). Turn it on and then when the behavior occurs, it take...
    Michaela Iery
    last modified by Michaela Iery
  • A New Year, A New Design & Structure In Community!

    Welcome to 2018! We’re starting the new year out on a positive note by rolling out a new design and structure in the Marketing Nation Community with the goal of helping you be more successful with Marketo, more ...
    Janet Dulsky
    last modified by Janet Dulsky
  • Data Management Strategies – Managing Chronic Non-responders (Never open or click) Part II

    Running a batch campaign to set non-responsive records to Marketing Suspended is one option you can implement to prevent accidentally sending them a promotional email while you determine a re-engagement strategy. Here...
    Brian Law
    last modified by Brian Law