• Apply to Become a 2019 Marketo Champion

    Disclaimer: Submissions to become a 2019 Champion are closed. We are currently accepting applications to the 2020 Marketo Champion Class here: 2020 Marketo Champion Applications are Open!  Applications...
    Will Harmon
    last modified by Will Harmon
  • 2020 Marketo Champion Applications are Open!

    Hello Marketing Nation,   It's that time of the year! Marketo is now inviting all Marketo Certified Experts to apply to become a 2020 Marketo Champion. Marketo Champions are an essential part of our advocate...
    Will Harmon
    last modified by Will Harmon
  • The only time you should use the + sign in Velocity instead of $math.add()

    For arithmetic in Velocity, the only safe approach is the so-called “tools-ish” one: use MathTool methods like $math.add, $math.sub, and  $math.mul.   The rule Aside from the one exception later ...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Base64-ing a String in Velocity without using Reflection

    The removal of Reflection-based features from Marketo’s Velocity environment in June 2019 was a disappointment — however inevitable — to those of us who push email scripting to the limit.   Re...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • A/B Testing Your Landing Pages - [Marketo Success] Guide Sneak Peek

    This week, we prepared another excerpt from our brand new Marketo Champion-authored ebook, titled [Marketo Success] Guide. The [Marketo Success] Guide will give marketers detailed insights to navigate Marketo like our...
    Katie Pedroza
    last modified by Katie Pedroza
  • Marketo Segmentation - [Marketo Success] Guide Sneak Peak

    At Marketo, we understand that sharing knowledge with your peers is a great way to help accelerate learning. That’s why we partnered with our 2018 Marketo Champions to pull together a new ebook that dives into h...
    Katie Pedroza
    last modified by Katie Pedroza
  • Getting Started on Your Marketo Governance and Training Documentation

    “Imagine you win the lottery today and quit your job tomorrow. Would someone be able to step right in and take over your Marketo instance?” This is the mindset Tori Forte, Marketo consultant extraordinaire...
    Meghana Rao
    last modified by Meghana Rao
  • Marketo Master Class: Lead Scoring with Chris Wilcox

      In this edition of Marketo Master Class, we're teaming up with Marketo Champion Chris Wilcox to get into the weeds of Lead Scoring. Our aim was to break down the complexities around Lead Scoring and provide the...
    Will Harmon
    last modified by Will Harmon
  • Using Munchkin on Multiple Domains

    You can use Munchkin on any page you like, but the thing to remember if you have multiple products or divisions in your company is that Munchkin cannot automatically track a lead across domains.  This only applie...
    John Clark
    last modified by John Clark
  • Create visually appealing, automated dashboards using Klipfolio

    Sometime ago I came to the conclusion that whilst Marketo is particularly good at automating marketing activities, including collecting and processing data, it is missing the ability to present captured information in...
    Nicholas Manojlovic
    last modified by Nicholas Manojlovic
  • Even when Velocity isn’t doing anything, it’s doing something good

    Velocity does something magical when you just output a Lead field (without any other code at all).  The magic: it truly outputs the value as stored in Marketo. A {{lead.token}} doesn’t do that by default. &...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Those bulletproof buttons are also *tracking*-proof, though (here's the fix)

    Some time back, the folks at Campaign Monitor contributed the go-to fancy button builder for cross-device emails, Bulletproof email buttons. If you haven't seen it, it looks like this:     Their compatibili...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Extremely Strange Webhooks Vol. 1: HTTP Range Queries

    I obsess over questions like “What is a webhook?” like philosophers contemplate “What is consciousness?” (Or like others wonder “Are we merely 3-dimensional cartoons watched by N-dimensio...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Customer Feedback Needed - ABM Survey

    Hello All!    I'm on the Marketo product team at Adobe.  We are excited to take ABM to the next level and need your feedback.  Your input will ensure that we invest in areas that drive th...
    Liana Vagharshakian
    last modified by Liana Vagharshakian
  • Sample Questions for MCE Exam: Program Fundamentals

    This is the fourth part in my series of sample questions to help you practice for the MCE exam. Part 1 on Admin & Operational topics can be found here. Part 2 on Analytics & Reporting can be found here. Part 3...
  • Talk Marketo to Me: A Glossary for Marketo Terms

    Smart list? Engagement programs? Clones? As a new Marketo user it can feel like working in Marketo is not just about learning how to use a platform, but learning how to speak a different language. If you're trying to ...
    Meghana Rao
    last modified by Meghana Rao
  • Alternating table row colors in Velocity

    Say you have Badges Earned Custom Object ($BadgesEarned_cList in Velocity) to store a lead’s community achievements. Values are like so:   {description=Onboarding, points=200} {description=Influencer, point...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • What We Learned From You: Making The Marketing Nation Community Even Better Survey Results

    Many thanks to the 407 of you who took the time to complete our “Want To Help Us Make The Marketing Nation Community Even Better?” survey earlier this year! We are also incredibly grateful for those who ta...
    Janet Dulsky
    last modified by Janet Dulsky
  • Planning and Communicating About Your Marketo Onboarding

    While there's no perfect recipe for success for your Marketo implementation, most Marketo users can agree on two things that'll make the process a whole lot smoother: 1. Plan ahead of time: It's always a good idea to...
    Meghana Rao
    created by Meghana Rao
  • Auto-submitting a form for Known Visitors

    Marketo's Known Visitor HTML (If Known Visitor, Show Custom HTML in Form Editor » Settings) feature is the obvious answer to a few questions:   “How can I completely ungate an asset — no form f...
    Sanford Whiteman
    last modified by Sanford Whiteman