• Bizible: Interpreting the Data and What To Do Next

    ***Posted on behalf of Kimberly Galitz, Marketing Automation and Attribution Specialist at Bandwidth.***   Getting Started with Bizible Reports  When I first started using Bizible, the reports that I used mo...
    Conner Hatfield
    last modified by Conner Hatfield
  • Managing Engagement Programs - [Marketo Success] Guide Sneak Peek

    At Marketo, we understand that sharing knowledge with your peers is a great way to help accelerate learning. That’s why we partnered with our 2018 Marketo Champions to pull together a new ebook that dives into h...
    Katie Pedroza
    last modified by Katie Pedroza
  • How to Build Your Stack Using the LaunchPoint Stack Builder

    The Launch Point portal has gone through a makeover recently! Apart from the new look, the following features were also rolled out:    Improved search navigation    Integration with G2 Crowd, a ...
    Jonathan Chen
    last modified by Jonathan Chen
  • Marketo Segmentation - [Marketo Success] Guide Sneak Peak

    At Marketo, we understand that sharing knowledge with your peers is a great way to help accelerate learning. That’s why we partnered with our 2018 Marketo Champions to pull together a new ebook that dives into h...
    Katie Pedroza
    last modified by Katie Pedroza
  • Converting Integer 1/0 to Boolean true/false in Velocity

    New developers (and non-developers) often mistake values that might be converted to, converted from, or treated sort of like Booleans for a language’s actual Boolean type.    This leads to internal ...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Custom Objects - Best Practices, Tips, and Tricks

    Many of our customers have complex business requirements that require more than what the baseline Marketo data model can support. That's why we have Custom Objects in Marketo. Custom Objects allow the customer to supp...
    James Laughlin
    created by James Laughlin
  • Bizible: Online vs. Offline Channels

    ***Posted on behalf of Kimberly Galitz, Marketing Automation and Attribution Specialist at Bandwidth.***    One of the (many) advantages to using Bizible is the ability to track your marketing efforts ...
    Conner Hatfield
    last modified by Conner Hatfield
  • Bizible - The ABCs of Marketing Attribution

    *** Posted on behalf of Marketo Champion Ajay Sarpal, Consultant - Martech and Sales Operations.***   In my 20+ years of professional experience with big brands, mid-tier and start-ups, just like each marke...
    Conner Hatfield
    last modified by Conner Hatfield
  • Associating Leads with Non Marketo Form Fills

    A common question we see in consulting relates to how a customer can use a non Marketo form, but still associate that lead with a known lead in Marketo. With Marketo forms, of course, it's simple, you jhust submit the...
    John M
    last modified by John M
  • Masking (mildly) sensitive data values using Velocity

    Community user JW asked a surprisingly unprecedented (AFAIK) question:   I am looking to send out a communication to our customers that includes that persons Policy Number. Unfortunately our legal department wil...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Apply to Become a 2019 Marketo Champion

    Disclaimer: Submissions to become a 2019 Champion are closed. We are currently accepting applications to the 2020 Marketo Champion Class here: 2020 Marketo Champion Applications are Open!  Applications...
    Will Harmon
    last modified by Will Harmon
  • 2020 Marketo Champion Applications are Open!

    Hello Marketing Nation,   It's that time of the year! Marketo is now inviting all Marketo Certified Experts to apply to become a 2020 Marketo Champion. Marketo Champions are an essential part of our advocate...
    Will Harmon
    last modified by Will Harmon
  • The only time you should use the + sign in Velocity instead of $math.add()

    For arithmetic in Velocity, the only safe approach is the so-called “tools-ish” one: use MathTool methods like $math.add, $math.sub, and  $math.mul.   The rule Aside from the one exception later ...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Base64-ing a String in Velocity without using Reflection

    The removal of Reflection-based features from Marketo’s Velocity environment in June 2019 was a disappointment — however inevitable — to those of us who push email scripting to the limit.   Re...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • A/B Testing Your Landing Pages - [Marketo Success] Guide Sneak Peek

    This week, we prepared another excerpt from our brand new Marketo Champion-authored ebook, titled [Marketo Success] Guide. The [Marketo Success] Guide will give marketers detailed insights to navigate Marketo like our...
    Katie Pedroza
    last modified by Katie Pedroza
  • Getting Started on Your Marketo Governance and Training Documentation

    “Imagine you win the lottery today and quit your job tomorrow. Would someone be able to step right in and take over your Marketo instance?” This is the mindset Tori Forte, Marketo consultant extraordinaire...
    Meghana Rao
    last modified by Meghana Rao
  • Marketo Master Class: Lead Scoring with Chris Wilcox

      In this edition of Marketo Master Class, we're teaming up with Marketo Champion Chris Wilcox to get into the weeds of Lead Scoring. Our aim was to break down the complexities around Lead Scoring and provide the...
    Will Harmon
    last modified by Will Harmon
  • Using Munchkin on Multiple Domains

    You can use Munchkin on any page you like, but the thing to remember if you have multiple products or divisions in your company is that Munchkin cannot automatically track a lead across domains.  This only applie...
    John Clark
    last modified by John Clark
  • Create visually appealing, automated dashboards using Klipfolio

    Sometime ago I came to the conclusion that whilst Marketo is particularly good at automating marketing activities, including collecting and processing data, it is missing the ability to present captured information in...
    Nicholas Manojlovic
    last modified by Nicholas Manojlovic
  • Those bulletproof buttons are also *tracking*-proof, though (here's the fix)

    Some time back, the folks at Campaign Monitor contributed the go-to fancy button builder for cross-device emails, Bulletproof email buttons. If you haven't seen it, it looks like this:     Their compatibili...
    Sanford Whiteman
    last modified by Sanford Whiteman