• Simulating Wait step choices using Date Tokens and date math

    The post title is a bit of a mouthful, but if you've been bitten by a certain feature gap you'll know what I mean.   One of the first things you learn about Wait steps is they don't have a literal Add Choice opt...
    Sanford Whiteman
    created by Sanford Whiteman
  • Introducing your 2019 Marketo Champions!

    Hello Marketing Nation!   Today we are thrilled to announce the Class of 2019 Marketo Champions! Each member of this group has proven themselves to be a steadfast Marketo brand ambassador and a valuable asset to ...
    Will Harmon
    last modified by Will Harmon
  • Marketo Email Editor 2.0 – Insights you should know!

    *****Originally Published on Grazitti website*****   What’s In It For Me? Risks involved when enabling the new email editor. Ideal way to make the full use of the new editor. Experience of marketers who...
    Alok Ramsisaria
    last modified by Alok Ramsisaria
  • ABM Account Scoring

    ***Posted on behalf of Tallie Belitz, Senior Manager of Sales & Marketing Operations at Kollective Technology.***   Marketo’s Account Based Marketing module is a powerful tool, but it can be intimi...
    Conner Hatfield
    last modified by Conner Hatfield
  • Introducing The NEW Marketing Nation Community Manager, Jonathan Chen

    Marketing Nation members, I’m thrilled to announce a new addition to my team, Jonathan Chen. Jon will be taking lead as Community Manager and, as such, will be working with all of you to ensure our Community rem...
    Janet Dulsky
    last modified by Janet Dulsky
  • Building an advanced email queue with Marketo Engagement Programs

    By Phillip Wild, original discussion can be found here.   Marketo’s Engagement Programs can do some extremely useful things for the marketer. What was once a series of complicated user journeys can now be d...
    Janet Dulsky
    last modified by Janet Dulsky
  • SHA-256-ing an email address in Velocity

    Can't believe someone other than me has thought about cryptographic techniques in Marketo! But in this recent Nation thread, a user asked about attaching the SHA-256 hash of a recipient's email address to (email) link...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Using Formulas in Marketo

    When it comes to formulas in Marketo, most users have doubts about how to use them and their real benefits. Formulas can be used for several purposes, such as data cleaning, formatting, validating emails, defining seg...
    Fab Capodicasa
    last modified by Fab Capodicasa
  • Marketo Revenue Attribution Explained

    By Tom Grubb, Chief Strategy Officer, Digital Pi   What can you say about marketing analytics that hasn’t already been said? Plenty when you know how many well-intentioned marketers too often misrepresent,...
    Janet Dulsky
    created by Janet Dulsky
  • Instructions for Creating a Custom Sync Rule

    I was reviewing all the great articles about implementing a custom sync rule and thought it would be nice to finally have them all in one location. Enjoy!   First, what is a custom sync rule? A custom sync rule ...
    Brian Law
    last modified by Brian Law
  • Adding an “Other” option to Marketo forms without adding db fields

    You often see Marketo forms with an "extension" field where a lead can type an explanation for their Other/None of the Above choice.     This works well enough from the lead's perspective. You can use Visib...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • How to Update Email Address for a Lead Via the Marketo Leads API

    I recently received a request from a customer who was trying to update a person's email address via the API. He was trying to use the Create and Update Lead API, and because the lead had a new email address, he was ge...
    James Laughlin
    created by James Laughlin
  • Custom Objects - Best Practices, Tips, and Tricks

    Many of our customers have complex business requirements that require more than what the baseline Marketo data model can support. That's why we have Custom Objects in Marketo. Custom Objects allow the customer to supp...
    James Laughlin
    created by James Laughlin
  • Activity Types, Attributes, and Exporting

    Customers often ask about exporting Marketo Activity Data. This can be accomplished using the bulk activity API or the standard activity API.   Some things you might consider are... Is this a one-time or a recu...
    John M
    last modified by John M
  • Marketo Master Class: Center of Excellence with Chelsea Kiko

    In this edition of Marketo Master Class, Marketo Champion Chelsea Kiko takes a deep dive into the process behind building a Center of Excellence (CoE). Chelsea covers various considerations for building a CoE in both ...
    Will Harmon
    last modified by Will Harmon
  • Announcement: Changes to Community's Layout

    Hi Marketing Nation! As you may have noticed, the look and feel of content within Community has changed. These changes were made during the release of a new build last week. Unlike former builds, we are unable to...
    Will Harmon
    last modified by Will Harmon
  • When Email Programs won't cut it: how to test your emails

    This post outlines how to test emails when you want to: test for statistical significance test an email in a nurture have clear reporting when using an email performance report track what variation a lead received...
  • Fixing Marketo pURLs

    It's well-known that Marketo's pURL feature, out-of-the-box, has a fatal (and kinda fascinating) shortcoming. If someone has visited your site before — meaning either an anonymous or associated Munchkin session&...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • What “Do Not Track” really does (and what it doesn’t)

    Despite instructing a Community member to “search my posts” the other day, I ran a search myself and there wasn’t a one-stop explanation of what Do Not Track (DNT) means in Marketo (on a deeper techn...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Tips for the New MCE (Marketo Certified Expert) Exam

    I just recently renewed my Marketo Certified Expert status with the latest iteration of the certification exam. It's quite a bit different from the previous versions, so I thought it would be helpful to provide a list...