• Marketo Master Class: Tokens, Templates, and Snippets in Emails with Beth Massura

    Email marketing is the foundation of a lot of marketing strategies. With the help of Marketo Champion Beth Massura, this edition of Marketo Master Class puts a magnifying glass on the role that tokens, ...
    Will Harmon
    last modified by Will Harmon
  • Adding an “Other” option to Marketo forms without adding db fields

    You often see Marketo forms with an "extension" field where a lead can type an explanation for their Other/None of the Above choice.     This works well enough from the lead's perspective. You can use Visib...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • How to Update Email Address for a Lead Via the Marketo Leads API

    I recently received a request from a customer who was trying to update a person's email address via the API. He was trying to use the Create and Update Lead API, and because the lead had a new email address, he was ge...
    James Laughlin
    created by James Laughlin
  • Custom Objects - Best Practices, Tips, and Tricks

    Many of our customers have complex business requirements that require more than what the baseline Marketo data model can support. That's why we have Custom Objects in Marketo. Custom Objects allow the customer to supp...
    James Laughlin
    created by James Laughlin
  • Activity Types, Attributes, and Exporting

    Customers often ask about exporting Marketo Activity Data. This can be accomplished using the bulk activity API or the standard activity API.   Some things you might consider are... Is this a one-time or a recu...
    John Mattos
    last modified by John Mattos
  • Marketo Master Class: Center of Excellence with Chelsea Kiko

    In this edition of Marketo Master Class, Marketo Champion Chelsea Kiko takes a deep dive into the process behind building a Center of Excellence (CoE). Chelsea covers various considerations for building a CoE in both ...
    Will Harmon
    last modified by Will Harmon
  • Announcement: Changes to Community's Layout

    Hi Marketing Nation! As you may have noticed, the look and feel of content within Community has changed. These changes were made during the release of a new build last week. Unlike former builds, we are unable to...
    Will Harmon
    last modified by Will Harmon
  • When Email Programs won't cut it: how to test your emails

    This post outlines how to test emails when you want to: test for statistical significance test an email in a nurture have clear reporting when using an email performance report track what variation a lead received...
  • Fixing Marketo pURLs

    It's well-known that Marketo's pURL feature, out-of-the-box, has a fatal (and kinda fascinating) shortcoming. If someone has visited your site before — meaning either an anonymous or associated Munchkin session&...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Marketo Revenue Attribution Explained

    By Tom Grubb, Chief Strategy Officer, Digital Pi   What can you say about marketing analytics that hasn’t already been said? Plenty when you know how many well-intentioned marketers too often misrepresent,...
    Janet Dulsky
    created by Janet Dulsky
  • What “Do Not Track” really does (and what it doesn’t)

    Despite instructing a Community member to “search my posts” the other day, I ran a search myself and there wasn’t a one-stop explanation of what Do Not Track (DNT) means in Marketo (on a deeper techn...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Tips for the New MCE (Marketo Certified Expert) Exam

    I just recently renewed my Marketo Certified Expert status with the latest iteration of the certification exam. It's quite a bit different from the previous versions, so I thought it would be helpful to provide a list...
  • Talk Marketo to Me: A Glossary for Marketo Terms

    Smart list? Engagement programs? Clones? As a new Marketo user it can feel like working in Marketo is not just about learning how to use a platform, but learning how to speak a different language. If you're trying to ...
    Meghana Rao
    last modified by Meghana Rao
  • Getting Started on Your Marketo Governance and Training Documentation

    “Imagine you win the lottery today and quit your job tomorrow. Would someone be able to step right in and take over your Marketo instance?” This is the mindset Tori Forte, Marketo consultant extraordinaire...
    Meghana Rao
    last modified by Meghana Rao
  • You don't really need to Wait for {{Member.Webinar URL}}

    Isn't it annoying to add a Wait step before sending a registration confirmation, crossing your fingers that the provider has phoned home with the {{Member.Webinar URL}} token?   I've always hated this step. Not ...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • How Marketo Champion Chelsea Kiko Reports in Various Marketo Spaces

    **Posting on behalf of Chelsea Kiko Marketing Automation Team Lead at Hileman Group**   Reporting in Various Marketo Spaces I have been building Marketo architecture and planning strategic marketing automation ...
    Katie Pedroza
    last modified by Katie Pedroza
  • Make your form embeds happier and more productive by loading from your LP domain (not //app-something.marketo.com)

    Buried in a bunch of my Nation responses is this ginormously important guideline: whenever possible, use your Marketo LP domain in your form embed code instead of the default //app-something.marketo.com.   Once ...
    Sanford Whiteman
    last modified by Sanford Whiteman
  • Marketo Master Class: Forms and Gated Content with Juli James

    In this edition of Marketo Master Class, Marketo Champion Juli James took some time to share her expertise on the topic of forms and gated content. Specifically, she explores the best scenarios to utilize forms, gated...
    Will Harmon
    last modified by Will Harmon
  • API Limits vs Bulk Extract Limits

    Here’s some information to help you sort things out when you hit an API limit.   First here’s a great article about API usage http://developers.marketo.com/blog/best-practices-for-api-users-and-cust...
    Brian Law
    last modified by Brian Law
  • Managing Engagement Programs - [Marketo Success] Guide Sneak Peek

    At Marketo, we understand that sharing knowledge with your peers is a great way to help accelerate learning. That’s why we partnered with our 2018 Marketo Champions to pull together a new ebook that dives into h...
    Katie Pedroza
    last modified by Katie Pedroza