• Feedback on Hard Bounces Campaign

    I am looking for your feedback on an operational campaign to manage hard bounces.   The action we want to take on hard bounces email invalid is to: • DELETE the email address from our system • C...
    Mariah Menendez
    last modified by Mariah Menendez
  • Table Inside a customer Field - How do display in Email the table?

    We are sending emails to people that have data coming from SFDC in a custom field that look like this. Easchie leads has different values we want to present those as a table.   <table><tr><td>A...
    Axel Baran
    last modified by Axel Baran
  • Is there a recommended resource for a Marketo and a Marketing Automation/Marketing Operations maturity model?

    I am new to Marketo and looking to make sure that I am continuing to maximize my company's usage of Marketo and marketing automation/marketing operations.    I found this link for the Marketo maturity model...
    Ray Bennett
    created by Ray Bennett
  • Scalable Marketing Funnel Structure for Multiple Product Lines

    Over the past year, the B2B software company that I currently work at has gone from offering 1 product, to 2 products, to now offering 5 different products. When we transitioned from 1 product to 2 products, we s...
    Sean Kennedy
    last modified by Sean Kennedy
  • Engagement Scoring Decay

    We are trying to come up with a general engagement scoring model in our Marketo Instance.   Right now we are the beginning phases (creating the model and let it run in the background for a month or two before ro...
    Angus McCann
    last modified by Angus McCann
  • SFDC Upsert to Marketo via integration?

    This is a question I should know the answer to, but I've actually never delved into this area.  If I have a Marketo Program synched to a SFDC campaign, will SFDC members added to the campaign get upserted into Ma...
    Robb Barrett
    last modified by Robb Barrett
  • Munchkin code slowing site down?

    Now that our site has been switched to mobile-first Google indexing, speed has become even more important. In analyzing the load times of different page elements, the biggest (slowest) offenders are always Munchkin co...
    Natalie Skarzynski
    last modified by Natalie Skarzynski
  • Somewhat Off Topic: Favorite Flowcharting Tool

    We need to document some advanced program flows (far more complex than just the revenue modeler). Of course, I've used Visio ... but am hoping there's something leaner and more modern. I'm not asking anyone to do any ...
    Frank Elley
    last modified by Frank Elley
  • Forms in email - clicked link tracking?

    Hi everyone   I've been playing around with a form in email (hat tip to this great Email on Acid blog post!)   Here's the code:   <tr> <td align="left"><form method="get" action="https...
    Phillip Wild
    last modified by Phillip Wild
  • Email Client Breakdown by deliverability

    Editing this question since there have been a few people have called out email client vs. email provider as well as the lack of visibility into open rate.  I'm looking for email client breakdowns.  Thanks! ...
    Adrianne Vaughan
    last modified by Adrianne Vaughan
  • Field Audit in Smart Lists Filter

    Hi,   I am auditing all the event programs in my Marketo instance for "Live event" tags. The field name I am auditing is "MKTO Event Program", if it is used in the smart list or not. In the field management, I...
    rishabh Sethi
    last modified by rishabh Sethi
  • Best way to build complex event/tradeshow tracking?

    Anyone have advice on best way to structure a multi-faceted event in Marketo? Each year we sponsor a massive conference dedicated to our target market: 12K attendees. This year we have a booth, 4 flavours of 1:1 meeti...
    Shelly Wilson
    last modified by Shelly Wilson
  • What do you primarily create for follow-up? Leads vs Tasks

    Hey all,   I'm just now back in Marketo after about 4 years in Eloqua, and at my new org we are dealing with some of the same issues I had in the past with Marketo in a large org.    Both orgs use the...
    Ryan Spaulding
    last modified by Ryan Spaulding
  • Using forms for sales meetings

    Hello! I am trying to use Marketo's native forms functionalities to help schedule sales meetings with our inside sales rep. I want to see what Marketo can do before outsourcing to something like Calendly. Has anyone e...
    Andie Linker
    last modified by Andie Linker
  • Sync sic code (account) to salesforce

    I see that Marketo does not sync Salesforce Account object fields over, just from Salesforce to Marketo. We have a Reachforce integration that enriches with SIC code and other fields and I am wondering if it will push...
    Marshall Scott
    created by Marshall Scott
  • Lead Owner Email Incorrect

    I'm sending an email from our recruiters and using the tokens Lead Owner First Name, Lead Owner Last Name, and Lead Owner Email Address. The names are pulling in ok, but for some reason it's pulling in the wrong email...
    Rachel Breden
    last modified by Rachel Breden
  • Salesforce Sync Error: Non-Actionable Error

    Has anyone else received this error and know what it means?  I don't trust this problem has been automatically resolved as this is the second time I've seen this error come up in the past 5 days   Salesfor...
    Valerie Armstrong
    last modified by Valerie Armstrong
  • Needing to pull reports for an event invitation email

    So I am working on an event  that has 4 emails going out to the targeted list. The first one went out a few weeks ago and the campaign owner is requesting that we pull some data from the first email send as ...
    Kaitlyn Nelson
    last modified by Kaitlyn Nelson
  • What causes HTTP Referer to show up as empty/blank in web activity reporting?

    I pulled a web activity report today and saw that roughly half of our traffic did not have any sort of HTTP Referer. What would cause this field to show up as blank? Could it have something to do with the se...
    Jackson Fisher
    last modified by Jackson Fisher
  • Velocity - comparing to today's date

    Ugh. I know I've asked very similar things to this before, so I feel like I should know better....but I'm having trouble comparing a date to today's date. I've successfully done this in the past with two points in tim...
    Phillip Wild
    last modified by Phillip Wild