• What's the best way to do campaign scoring?

    I know there are person scores and lead scoring, however, we are looking to drill down by campaign.   I was thinking of creating a new field called Campaign A Score. Campaign members would start off with a ...
    Danielle Wong
    last modified by Danielle Wong
  • Lead Score / Interesting Moments Ideas

    Hello Community!   I write to ask for your ideas .  we have implemented a lead scoring system and I am looking for ideas to improve the model we currently have. All ideas are welcome!!!   Current...
    Tali Levi
    last modified by Tali Levi
  • Setting Behavior Score Equal to Person Score

    Hi all,    Have a question for you all:    I have a scenario where I'd like to reduce a person's Demo Score & therefore their Person Score by -20. However, if they are less than 20 on their D...
    Troy Larson
    last modified by Troy Larson
  • Can we compare score fields using velocity script?

    Hi, I'm looking to display content based on score field. I know how to script for if the field is greater than or less then a certain number but I'm looking to compare the scores in multiple fields (all number value)...
    Cindy Menorath
    last modified by Cindy Menorath
  • What is the best approach to get Specific Activities from Marketo into NetSuite?  RE: Filled Out Form on XYZ page....?

    We are in the process of integrating Marketo with our NetSuite CRM with Vertify as our integration partner.  The native integration captures general marketing activities, (filled out form, visited webpage, etc.) ...
    Matt Galassini
    created by Matt Galassini
  • How to analyze behavioral lead scoring model to identify improvements?

    What recommendations or best practices do you have for analyzing an existing lead scoring model towards identifying ways to improve?    Context:  We're planning to launch a new marketing tac...
    Marc Asmus
    last modified by Marc Asmus
  • Lead Scoring and Lifecycle Implementation

    We are going to be implementing our first lead scoring model and lead lifecycle model at the start of 2020. Prior to this, there was no real formal process for how leads are handled. This is all changing with the laun...
    Jean Borich
    last modified by Jean Borich
  • Gated content: Can we make this dynamic dependent on lead score?

    I'm looking for a solution to offer ungated content to people with qualified lead scores automatically - rather than creating two versions of the landing page and distributing dependent on lead score.   Is there...
    Alfie Dawson
    last modified by Alfie Dawson
  • Lead Lifecycle across multiple workspaces

    Hello!   Our Marketo instance has several workspaces, with no database partitions. Our plan is to have one lead lifecycle campaign in our global workspace, and use conditional statements to seperate out which le...
    Ryan Olsen
    last modified by Ryan Olsen
  • Predictive Lead Scoring success?

    Wondering whether any Marketo customers have had any success with particular vendors? We use SFDC in conjunction w Marketo and sell B2B. Any recommendations or info greatly appreciated.
    Stephen McLennan
    last modified by Stephen McLennan
  • Greeting leads by gender in German emails

    I am running a campaign in Germany and the proper way to address the audience is by Dear Mr./Mrs followed by surname. In this case sehr geehrte frau [Last Name], or sehr geehrter herr [Last Name]. Currently...
    Eni Hill
    last modified by Eni Hill
  • Artificial Intelligence (AI/ML) for marketing

    Recently, I have been looking at a lot of AI/ML based tools or solutions for marketers. Market analysts like Gartner, say AI growth in sales and marketing is expected to grow into than a trillion $ industry ...
    Sreekanth Reddy
    last modified by Sreekanth Reddy
  • Track visits and links on the thank you pages to score and send autoresponder emails.

    Hi All   Let me write down my question much clearly, I am trying to do the following setup:   Scoring the leads who clicked on the link (to download a PDF, Doc or excel, etc) on thank-you pages. (Multiple ...
    Prithvi kumar
    last modified by Prithvi kumar
  • Auto-MQL campaign

    We are implementing a new scoring structure where several actions will result in an auto-mql. Is there a best practice on auto-mqling?    What does your flow look like for that. Wondering how to handle the ...
    Steph Anderson
    last modified by Steph Anderson
  • If I zero-out everyones score, will their statuses change?

    Our current lead score model has been running once every hour and over-scoring people, so we want to pause behavioral scoring, zero out everyone's scores, input new scoring tokens, and then backfill the scores fo...
    Joanna Witkowski
    last modified by Joanna Witkowski
  • Can you filter on a portion of a Marketo Program Name, i.e. Marketo Program Name "contains" xyz?

    Can you filter on a portion of a Marketo Program Name, i.e. Marketo Program Name "contains" xyz?  I am trying to work out our scoring from a Marketo instance I have adopted, where they already have a lot of proce...
    Nancy Rosenthal
    last modified by Nancy Rosenthal
  • Scalable Marketing Funnel Structure for Multiple Product Lines

    Over the past year, the B2B software company that I currently work at has gone from offering 1 product, to 2 products, to now offering 5 different products. When we transitioned from 1 product to 2 products, we s...
    Sean Kennedy
    last modified by Sean Kennedy
  • How to track the program that caused a lead to hit your scoring threshold (MQL)?

    Hello, I am trying to set up tracking so that I can see the program that caused a record to reach a scoring threshold. In our system that threshold is 100 points. I have already built the filed to store the info in an...
    Terry Burgess
    last modified by Terry Burgess
  • How to invoke custom activity by using js munchkin function for link click

    I want to post extra details under user's activity when certain type of anchors are clicked, basically want to differentiate between anchors which are open to public and those which are locked(secured ones), so i know...
    Akhilesh Singh
    last modified by Akhilesh Singh
  • Engagement Scoring Decay

    We are trying to come up with a general engagement scoring model in our Marketo Instance.   Right now we are the beginning phases (creating the model and let it run in the background for a month or two before ro...
    Angus McCann
    last modified by Angus McCann