• How to track the program that caused a lead to hit your scoring threshold (MQL)?

    Hello, I am trying to set up tracking so that I can see the program that caused a record to reach a scoring threshold. In our system that threshold is 100 points. I have already built the filed to store the info in an...
    Terry Burgess
    last modified by Terry Burgess
  • How to invoke custom activity by using js munchkin function for link click

    I want to post extra details under user's activity when certain type of anchors are clicked, basically want to differentiate between anchors which are open to public and those which are locked(secured ones), so i know...
    Akhilesh Singh
    last modified by Akhilesh Singh
  • Scalable Marketing Funnel Structure for Multiple Product Lines

    Over the past year, the B2B software company that I currently work at has gone from offering 1 product, to 2 products, to now offering 5 different products. When we transitioned from 1 product to 2 products, we s...
    Sean Kennedy
    last modified by Sean Kennedy
  • Engagement Scoring Decay

    We are trying to come up with a general engagement scoring model in our Marketo Instance.   Right now we are the beginning phases (creating the model and let it run in the background for a month or two before ro...
    Angus McCann
    last modified by Angus McCann
  • Lead scoring - combining Marketo & Salesforce insights

    Looking for a bit of best practice from anyone who has done something similar..   We want to combine some of our prospect scoring/engagement alerts with data fed through from Salesforce.   Scenario 1: we w...
    Carly Stevens
    created by Carly Stevens
  • Previewed email are considered as open ?

    Hello,   I have a question about the filter Email is open. When an email is considered as open ? Is it open if the user just preview it ?   Thanks
    last modified by JOACHIM FERRARI
  • Revamping Lead Lifecycle Program - Edit existing or create a new one?

    Hi,   We have evaluated our lead lifecycle model and the programs that run it, and have decided we need to make some changes --add certain lifecycle statuses, delete others, etc. Mostly, we will be condensing th...
    Leticia DoPrado
    last modified by Leticia DoPrado
  • Integrating code from BeePro to Marketo... why is the code cutting off in the Marketo email code editor?

    I've never had an issue copying code over from BeePro into Marketo, but today it's acting all weird. The second half of my email doesn't get copied over. Any idea why this is happening and how to fix it?
    Nate Deacon
    created by Nate Deacon
  • Lead Score / Interesting Moments Ideas

    Hello Community!   I write to ask for your ideas .  we have implemented a lead scoring system and I am looking for ideas to improve the model we currently have. All ideas are welcome!!!   Current...
    Tali Levi
    last modified by Tali Levi
  • Is a marketo downlaodable asset (PDF URL) considered a webpage visit?

    Hi,   When I upload a PDF as a downloadable asset in Design Studio, if someone clicks on the URL for the PDF that was generated by Marketo, and they scroll through the PDF, is that considered / captured as ...
    Leticia DoPrado
    last modified by Leticia DoPrado
  • HTML Editing Landing Page

    Hi All,   The next question for you all is: I am creating a landing page as a clone from LP template.   Can I know how to edit the HTML coding? I don't see it anywhere. And also how can I bring these image...
    Nimisha Garg
    last modified by Nimisha Garg
  • Track visits and links on the thank you pages to score and send autoresponder emails.

    Hi All   Let me write down my question much clearly, I am trying to do the following setup:   Scoring the leads who clicked on the link (to download a PDF, Doc or excel, etc) on thank-you pages. (Multiple ...
    Prithvi kumar
    last modified by Prithvi kumar
  • Artificial Intelligence (AI/ML) for marketing

    Recently, I have been looking at a lot of AI/ML based tools or solutions for marketers. Market analysts like Gartner, say AI growth in sales and marketing is expected to grow into than a trillion $ industry ...
    Sreekanth Reddy
    last modified by Sreekanth Reddy
  • Lead scoring and insights at Marketo

    Hello, I am a product manager at Marketo and looking to capturing feedback on the different type of lead scoring implementations in our Marketo. Would love to understand your implementation, limitations...
    Sreekanth Reddy
    last modified by Sreekanth Reddy
  • How to stop Demographic Scoring re-AQLing our Leads?

    Hi all,   We have a triggered program that listens out for changes in the fields that we want to demo score on and if it detects any, it does the following:   1) Clear Demo Score 2) Set Person Score = Beh...
    Luben Solev
    last modified by Luben Solev
  • Merge contacts in SFDC

    Hi Community I want to ask Is there a way in Marketo to make sure a merged record doesn’t add the scores together? I have upload a list in Marketo but SFDC automatically merged and sum the scores creating a mql....
    Carlos Barrera
    last modified by Carlos Barrera
  • Zoom and Marketo Integration

    Hi everyone!  I am looking at moving away from my current webinar provider to Zoom, and I would love some feedback from other Marketo + Zoom users.    1. How quickly after a webinar is completed do the...
    Rachel Bryan
    last modified by Rachel Bryan
  • Predictive Scoring

    We are looking at a predictive lead scoring vendor.   Does anybody have suggestions or recommendations? How did you develop your model? Does Anybody use SFDC Einstein Analytics? All feedback is welcomed.
    Casey Muller
    last modified by Casey Muller
  • UTM striping out when we click the link in email

    We have created UTMs for links in our email. Normally all the UTMs are working fine but one with a pop up module and one with youtube link is striping out the UTM. Is this normal? What could the solution be for this one?
    Preeti Kapasi
    last modified by Preeti Kapasi
  • Split behavioral scoring for different products

    I want to setup behavioral scoring, but different scoring fields for different products. So I would have as score fields scoring_behavioral_product1 scoring_behavioral_product2 One of the elements influencing ...
    Franky Ruysschaert
    last modified by Franky Ruysschaert