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7 Posts authored by: Katrina Niemisto Employee

As part of our drive to understand and discover the best thinking from across the marketing world, we have been lucky enough to engage in conversations with senior marketing leaders from a broad range of industries. Through all our discussions, it is clear that certain themes are top-of-mind for many marketers, so we’ve distilled key insights to share with you here.

Last month, we focused on what it takes to succeed. In this post, we'll hone in on how brands can use social media to engage their customers. We'll hear from top CMOs about their social strategies, what they’ve been able to learn from their customers by being engaged, and how social media can create opportunities to get to know your customers better.

Read the full post: Voices of the Engagement Economy: Engaging Customers on Social – CMO Nation

Dewayne Headshot.pngDewayne is responsible for anything that is fan-facing, from corporate communications to broadcast, in-arena entertainment and retail. He is also responsible for digital and social presence, analytics, creative services and overall brand strategy.

 

In this discussion, Dewayne talks about engaging fans to win, the challenges and benefits of partnerships, and how the Engagement Economy assists him along the way.

Read the full post on CMO Nation.

Cassio.pngCassio is responsible for sales, marketing, supply chain, customer services, and IT.

In this discussion, Cassio talks about how he measures success in the Engagement Economy, how you can personalize the customer experience and the processes that SGI uses to ensure an engaging experience.

Read the full post on CMO Nation.

Stephanie Meyer.png

Stephanie is responsible for PR, IR, marketing operations, and anything that has touchpoints with customers aside from sales.

In this discussion, Stephanie talks about her experiences with the Engagement Economy as a consumer, the biggest challenges CMOs face today, and how to successfully engage with employees.

Read the full post on CMO Nation.

As part of our drive to understand and distill the best thinking from across the marketing world, we have been lucky enough to engage in conversations with senior marketing leaders from a broad range of industries. Through all our discussions, it is clear that certain themes are top-of-mind for many marketers, so we've distilled key insights to share with you here.

Earlier this year, we focused on the rising importance of content. In this conversation, we'll hone in on what it takes to succeed. We'll hear from top CMOs about what success looks like in the Engagement Economy, some of the biggest challenges they face, and the companies they admire for their engagement strategy.

Read the full post on CMO Nation.

Jennifer Dominquini.pngIn addition to being responsible for all the traditional marketing functions, Jennifer is also responsible for digital sales, analytics, and online account origination.

In this discussion, Jennifer talks about the obstacles in the Engagement Economy, how she utilizes partner strategy, and the secret behind good marketing.

Read the full post on CMO Nation.

CEO Steve Lucas created this piece for VentureBeat that was reposted on CMO Nation. See below for a preview, and then click the link at the end to check out the full piece.

 

 

Not long ago, reaching audiences through technologies like email was considered breakthrough. Fast forward to today, a hyper-accelerated existence in which the average human checks their smartphone over 150 times daily.

This phone-fiddling translates into the average enterprise dealing with somewhere between 200 and 300 million digital signals per day, yet most can barely handle about 2 percent of that data. This implies companies attempt to make sense of around 4 million signals every single day—which is still far too many to analyze, interpret, and respond to quickly.

As for the 98 percent of the signals organizations can’t handle, massive amounts of opportunity and insight are lost.

Until now.

AI—whereby machines emulate intelligent behavior—already affects nearly everything you buy, watch, invest in, and more. Most of us can draw on consumer experiences influenced by AI, like Netflix recommendations or suggested purchases from Amazon. These use cases, while consumer-centric, are making their way into the enterprise.

Head to CMO Nation to continue reading.

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