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3 Posts authored by: Mackenzie Cohan Employee

Marketo University is pleased to announce the addition of 7 new training modules, bringing our total available training modules to 20. These modules are available for free to employees, partners and customers. The new training modules are available on Marketo’s web site at: https://www.marketo.com/university/

 

The New Marketo University

Marketers now have access to free, self-paced training modules from Marketo University, which cover everything from setting up a Marketo instance to building engaging content. These training modules are designed to provide foundational knowledge covering all core aspects of the engagement platform.  More than 40 training modules are planned for release by the end of 2017.

 

Each training module typically contains four core components to help any marketer, regardless of background or skill level, learn engagement marketing concepts and see how they are executed through the Marketo Engagement Platform. These components include:

  • A LEARN video to introduce the concept, what it is, why it’s important, and key considerations for success.
  • A WATCH video that provides instructions on how to approach and execute the topic within the Marketo Engagement Platform.
  • DO resources, which provide step-by-step written instructions on how to accomplish tasks in Marketo.
  • A CHECK assessment, which is a short quiz to assess whether someone has learned the core concepts of the training module.

 

Marketo’s instructor-led courses, which offer deep-dive and hands-on training in the Marketo Engagement Platform, will still be available through Marketo University for a fee, as will the Marketo Certified Expert Exam. Newly added Marketo Specializations are also available to certified experts to extend their Marketo certification.

Get Ready!

Get ready to become a Marketo Certified Expert and discover new opportunities for career growth and advancement. During a recent certification webinar, Inga Romanoff shared salary data that validated the value of Marketo certification.  Research shows that 34% of Marketo Certified Experts typically make over 125K, compared to only 14% non-MCE Marketo users.  

Quite a few attendees from the August 24th webinar wanted to know how to get ready for Marketo Certification.  Here are a few preparation tips for both the MCE exam and Specializations.

 

Marketo Certified Expert Preparation Materials

 

Marketo Specialization Assessments 

 

 

Get Set!  

Now that you know how to prepare for the exam, let’s review eligibility requirements.  

If you achieved your MCE in 2016 you will be required to maintain your certification in 2017.

If you received your MCE designation by taking the 2017 exam, you will be required to maintain your credential every two years. 

Marketo recommends the following prerequisite knowledge prior to taking the MCE exam:

  • 1-2 years general marketing experience
  • Foundational marketing automation knowledge
  • 1+ years (800 – 1000+ hours) hands on experience using Marketo
  • Conceptual knowledge and the business context of using Marketing Automation

Your MCE designation is also required prior to taking the specialization exams.

 

Now GET CERTIFIED! 

There are multiple opportunities to take both the MCE and Specialization Assessments.

In Person (MCE only)

  • The Marketo Certified Expert (MCE) certification exam will be available at the upcoming Marketo Roadshows
    • Boston—October 3, 2017  Exam Lab open:  7am-4pm
    • Chicago—October 4, 2017  Exam Lab open:  7am-4pm
  • Discounted Exam fee: $175USD
  • Exam Registration: Registration will be on-site.

Two Testing Models

  1. Online Proctored—exam at home or work
  2. Onsite Proctored—traditional exam center

Interested in earning your Marketo Certification?

Register with the link below for our webinar with a 5X Marketo Champion on Thursday, August 24th, 2017 at 10:00 AM PT/1:00 PM ET!

How to Get Marketo Certified: From a 5x Marketo Champion

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