As you may have heard, earlier today Adobe announced they have entered into a definitive agreement to acquire Marketo to widen their leadership in customer experience. Marketo CEO Steve Lucas published a blog that highlights both Marketo's and Adobe's joint vision to empower marketers to
deliver exceptional end- to-end customer experiences:
"I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results. Together we will deliver an unrivaled solution that will place customer experience and engagement at the heart of digital transformation. This announcement is a momentous occasion for Marketo, as it signals the next phase of our company’s growth."
For more information about the pending acquisition, please read Steve Lucas' full blog and Adobe's press release below.
Blog from Marketo CEO Steve Lucas: Adobe to Acquire Marketo to Place Customer Experience and Engagement at the Heart of Digital Transformation
Adobe Press Release: Adobe Expands Customer Experience Leadership with Addition of Marketo | Adobe Blog