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CMO Nation-Voices of the Engagement Economy: Dewayne Hankins, CMO, Portland Trail Blazers

Blog Post created by 7dc74c56781c17818986ca862d4f7378ad79eae6 Employee on Nov 6, 2017

Dewayne Headshot.pngDewayne is responsible for anything that is fan-facing, from corporate communications to broadcast, in-arena entertainment and retail. He is also responsible for digital and social presence, analytics, creative services and overall brand strategy.

 

In this discussion, Dewayne talks about engaging fans to win, the challenges and benefits of partnerships, and how the Engagement Economy assists him along the way.

Read the full post on CMO Nation.

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