CEO Steve Lucas created this piece for VentureBeat that was reposted on CMO Nation. See below for a preview, and then click the link at the end to check out the full piece.
Not long ago, reaching audiences through technologies like email was considered breakthrough. Fast forward to today, a hyper-accelerated existence in which the average human checks their smartphone over 150 times daily.
This phone-fiddling translates into the average enterprise dealing with somewhere between 200 and 300 million digital signals per day, yet most can barely handle about 2 percent of that data. This implies companies attempt to make sense of around 4 million signals every single day—which is still far too many to analyze, interpret, and respond to quickly.
As for the 98 percent of the signals organizations can’t handle, massive amounts of opportunity and insight are lost.
AI—whereby machines emulate intelligent behavior—already affects nearly everything you buy, watch, invest in, and more. Most of us can draw on consumer experiences influenced by AI, like Netflix recommendations or suggested purchases from Amazon. These use cases, while consumer-centric, are making their way into the enterprise.
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