Inferred information is captured by Marketo in the following situations:

  • When an anonymous record fills out a Marketo form on a Marketo landing page
  • When a known record in Marketo which hasn’t been cookied yet fills out a Marketo form on a Marketo landing page. The inferred information shows up immediately.
  • When a known record in Marketo clicks a link in an email with a link to a webpage which has the munchkin code on it

 

Since a data value change activity isn't logged in Marketo you won't be able to use the following trigger to populate a record with inferred information.

Instead, try using the visits web page trigger.

 

Notes:

  • Run the campaign as a daily batch campaign if you don't need low latency.
  • Information about using Inferred State.
  • Information about using Inferred Country.