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CMO Nation: Voices of the Engagement Economy: Arra Yerganian, Sutter Health

Blog Post created by b0d9ca66df6add9266f41a5e007a499cb6b474f2 Employee on Aug 3, 2017

SutterHealth_AY.jpgIn addition to providing leadership for and developing the marketing organization, Arra is the chief evangelist and has the unique responsibility of energizing Sutter Health’s internal team members to be brand ambassadors.

 

In this discussion, Arra talks about what the Engagement Economy means to him, the importance of engagement in a business as personal as healthcare, and how Sutter has implemented this approach in everything it does.

 

Read the full post on CMO Nation.

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