With the introduction of the new Marketo University webpage there have been some changes to the way our content is organized. To help our Marketo community assimilate to the new categories we are taking the time to summarize the changes for you. The new categories are as follows: Fundamentals, Acquire, Convert, Engage, Close, Measure, and Manage. These categories are based on the customer’s lifecycle and how they move through the different stages. A summary of what content will be found in each section is below:
Fundamentals: Covers basic digital marketing concepts and will feature content relating to our Core Concepts course and basic program and campaign development.
Acquire: Focused on driving inbound traffic to your brand. Content will include basic social marketing, creating webinars and events, and the introduction to search engine optimization.
Convert: This is all about increasing your marketable database. The Convert category features content about creating and editing forms and landing pages, introductions to web personalization, and customizing creative assets.
Engage: Contains everything about delivering personalized messages across channels. This sections is working with personalized emails and campaigns, optimizing email deliverability, and using tokens to maximize efforts.
Close: Covers growing revenue by accelerating the sales cycle. This category is about using Marketo sales insight, understanding the lead lifecycle, and scoring leads using tokens.
Measure: Focused on proving marketing’s impact on business growth. All content from the Analytics and Reporting category has been transferred to the new Measure category and will cover all aspects of measuring a campaigns impact.
Manage: This is all about learning and applying Marketo’s best practices. In this category, you will find information for configuring Marketo, working with outside programs like Salesforce.com and GoToWebinar, and other admin tools.
If you have any questions please feel free to comment below, I hope this blog was useful!