Brian Law

Data Management Best Practices – Inferred State Information

Blog Post created by Brian Law Employee on Jul 5, 2017

Marketo populates a known record with inferred state information leveraging the IP address when a person fills out a Marketo form. Here is an interesting article about what's behind your IP address.


The Inferred State Region value for US states and Canadian provinces is abbreviated.




Inferred State Region values for other countries are often city states.






Part II - Instructions to Populate State with Inferred State Information.